Social Media Executive

Digital Marketing & Social Media Executive

Job Type : Full-time | Seniority level : Not Applicable | Job function : Marketing, Public Relations, and Writing / Editing | Industries : Advertising Services

Responsibilities

• Manage content for social media conversations and activities.
• Maintain a good relationship between the client and the agency.
• Manage VOC (voice of the consumer) and monitor conversations and user-generated comments, escalating to internal and client stakeholders as necessary.
• Post content for feeds and discussion‑starter topics, including writing Facebook status updates, tweets, blog posts, etc., in alignment with global / local client social strategies.
• Manage daily operations of page / channel, including themes / skin / layout changes when appropriate.
• Maintain editorial calendars.
• Adhere to the standard practices guide for social channel responsibilities and guidelines.
• Review and respond to user-generated comments to foster a positive community and add value to the users’ experience as outlined in the schedule.
• Enforce Social Media Guidelines as defined by global / local client social media strategies.
• Identify, locate, and engage advocates and influencers within the various social community sites to foster dialogue and allow discussions about client’s products and promotions / campaigns.
• Pull and interpret data using a basic analytics report template during campaign / promotions to highlight key findings from social media forums; key areas of the report template may include activity on pages / channel management, community activity, moderation actions.

Report Template May Include

Additional Information

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