Responsibilities
- Develop the strategy for and execute all local ecommerce acquisition efforts including :
Facebook, TikTok, Shopee, Lazada
AffiliatesCollect data and track the performance of all marketing activities and channels against set KPIs (CPO, CPA, ROAS etc.)Manage day to day workflow and setup for projects and campaigns across platformsRegularly provide analysis on performance against forecasts and making adjustments as necessary to fulfil the set objectivesServing clients for tasks such as performance media briefing, strategy planning, budget allocation, campaign analyses and quarterly business reviewsSpearheading account management to ensure alignment with clientsManage conversations with key stakeholders like Shopee and Lazada to ensure partnership KPIs are met.Ability to troubleshoot technical issues on campaigns, especially conversion-oriented onesInnovating to improve performance, growth and profitability across eCommerce channelsKeep up-to-date with market trends and come up with creative ideas that are one step ahead of the competitionShare best practices with peers within groupAccountability and full ownership for campaign performance and aligned KPIsTraining and mentoring executives to take up implementations across platformsAnalyzing sales-related data to predict future sales and stock requirements.Full ownership of monthly budget plans for key events like double day, mid-month madness and pay days, allocating budgets and shifting them as per sales trends.Build relationship with retail store key account management teams and initiate top ups every month.Ownership of billing and top up related conversations with clients and marketplaces.Maintaining weekly and monthly reports diligently and sharing with clients with insights on time.Working closely with division and account leads for preparing QBRs and Monthly Review DecksQC of work performed by team to ensure error free work is delivered.Leading WIPs and adhoc calls with clients and providing strategic solutions regarding cross sell and up sell opportunities.Establishing a clear communication between teams on account for cross learning and sharing of knowledge.Qualifications
BA / BS or equivalent working experience.4+ years’ experience in eCommerceStrong experience with performance marketing and online acquisition tools and networksEntrepreneurial mindset and willing to get hands dirtyAcute analytical skills and a data-driven mentality – you know the relevant KPIs and how to work with themExcellent time management and organisation skills, comfortable in meeting tight deadlinesStrong leadership abilities and track-record of hitting targetsPrevious experience working in a start-up or dynamic high-growth company a plusAdditional Information
Our employee benefits package comprises the following :
Generous leave entitlements, including birthday leave, rest day and family care leave.Office closure for World Mental Health Day 10th October.Additional Company closure for all 4 major festive CelebrationsCashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.Life and personal accident insurance and group hospitalization and surgery.A hybrid working schedule and with Friday disconnects.Rest Relax & Recharge - office closure last week of December every year.Phone Allowance#J-18808-Ljbffr