Product Specialist (Penang)

Responsibilities

• To ensure achievement of team and individual sales targets
• To make regular sales calls to related healthcare professionals (Interventionists and cardiovascular lab staff, i.e., technicians, radiologists, nurses) to promote AV products by providing detailed product information, technical specifications and latest clinical data
• To develop and implement effective sales plan in assigned territories, in accordance with set budgets, sales volumes, product mix and timescales
• Regularly review sales objectives and strategies according to the overall company objectives and policies
• To provide professional and technical advice to doctors / interventionists and cath. lab staff on PTCA cases – specifications & properties of AV products for the various clinical scenarios
• Prepare sponsorship documents & organize assigned marketing activity (local & overseas medical congresses)
• Plan & organize teaching programs by local & foreign physicians in assigned accounts
• Organise & deliver product presentations to healthcare providers
• Implement marketing strategies & messages to promote and increase market share of assigned products
• Track implementation & MS % in accounts
• Coordinate marketing programs and promotional campaigns as assigned
• Prepare annual volume (Unit), ASP and MS% forecasts, promotional activities & expense budgets
• Gather market & competitive information to prepare for product launches in the assigned territories
• Execute product launches & track success
• Keep track of territory performance & market share, provide feedback & propose action on sales issues (e.g., pricing, positioning, activities)
• Stay updated on competitors’ activities and inform the company accordingly
• Participate in training programs (e.g., journal clubs)
• Keep updated on new hospital / cath lab openings – propose entry strategy into new accounts
• Propose consignment levels of inventory in assigned accounts and regularly review consignments to ensure optimal stock levels
• Monitor product usage and ensure products are replenished
• Ensure necessary documentation is completed by involved parties until billing is completed
• Track government hospital usage & outstanding purchase orders, and follow up with purchasing departments for necessary documentation (quotation, PO) to ensure prompt billing
• Work with sub-distributors, if any, to ensure prompt reporting of usages
• Conduct regular stock checks in labs, follow up to trace & check product usage in case of discrepancies
• Check product expiry dates & propose actions, including stock rotation to other centres
• Handle product complaints promptly in accordance with AV’s policies
• Lead projects as assigned by the direct reporting manager
• Ensure full compliance with corporate policies and procedures

Job Specifications

Specialized Knowledge / Skills

Basic Requirements

Preferred Requirements

Personal Traits : Strong communication and interpersonal skills, ability to work under pressure, outgoing, organized, strong self-discipline.

Seniority level

Employment type

Job function

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