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Head of Marketing
Head of MarketingMason & Co • Petaling Jaya, Selangor, Malaysia
Head of Marketing

Head of Marketing

Mason & Co • Petaling Jaya, Selangor, Malaysia
1 hari lalu
Penerangan pekerjaan

About the company

This employer is a fast-growing provider of flexible workspace solutions, offering modern work environments for companies of all sizes. Well-established across Malaysia’s commercial hubs, they are known for delivering community-focused spaces and innovative workplace experiences. As part of their expansion plans, they are seeking a marketing leader to drive brand growth and elevate their market presence.

About the job

This is a strategic role within the commercial team, where you will oversee the full marketing function and drive growth initiatives that strengthen brand visibility, attract new customers, and enhance product-market fit. You will lead a multidisciplinary team and work closely with commercial and operations leaders to execute high-impact strategies across both digital and offline channels.

Job Responsibilities

  • Develop full-funnel marketing strategies that broaden reach, increase lead generation, and drive customer acquisition
  • Refine brand messaging, positioning, and go-to-market strategies for new launches or service enhancements
  • Conduct market and competitor analysis to identify opportunities, new segments, and evolving customer needs
  • Optimise digital channels including SEO, SEM, paid campaigns, email marketing, and social media for maximum ROI
  • Use analytics, A / B testing, and marketing automation tools to refine campaigns and improve conversion performance
  • Collaborate with sales and operations teams to align marketing plans with commercial objectives and customer experience
  • Gather customer insights and feedback to guide product improvements and evaluate new solution ideas
  • Lead cross-functional initiatives to improve customer engagement and strengthen loyalty.
  • Prepare data-driven reports and dashboards for senior management, ensuring transparency in performance and strategy
  • Build partnerships with external communities, business networks, and ecosystem players to support demand generation
  • Stay updated with industry trends, digital tools, and new marketing technologies relevant to the workspace sector

Job Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or relevant field
  • 5+ years of experience in growth marketing, product marketing, or digital-led marketing roles
  • Experience in real estate, coworking, SaaS, or fast-paced start-up environments is an advantage
  • Demonstrated track record in customer acquisition, conversion optimisation, and data-driven campaign management
  • Strong understanding of both online and offline marketing, including branding, A&P planning, forecasting, and campaign management
  • Creative, analytical, and adaptable; comfortable exploring new channels and testing innovative growth ideas
  • Excellent communication and storytelling skills, with the ability to craft compelling brand narratives

    • What’s on offer

  • A leadership opportunity to shape marketing strategy in a fast-growing industry with strong demand momentum
  • Competitive remuneration and benefits (basic salary up to RM 9,000)
  • High-impact role with significant influence on business growth, brand expansion, and new market development

    • #J-18808-Ljbffr

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