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Data Analytics Lead

Data Analytics Lead

LearntasticCentral George Town, Penang, Malaysia
2 hari lalu
Penerangan pekerjaan

Overview

Location : Remote

Employment Type : Full-Time

About Us : We are a fast-growing continuous education company with multiple brands in the e-learning and certification space. Our mission is to provide high-quality, accessible courses for professionals across industries. We’re looking for a Data Analyst Lead who can dig into our marketing and traffic data, uncover insights, and deliver clear, actionable reports to leadership.

What You’ll Do

  • Collect and consolidate marketing and traffic data across Google Ads, Microsoft Ads, SEO, social media, and web analytics platforms
  • Analyze campaign performance, ROI, conversion funnels, and channel effectiveness to identify growth opportunities
  • Build dashboards and reports (weekly, monthly, quarterly) that make complex data easy for leadership to understand
  • Translate data into clear recommendations that influence marketing spend, campaign strategy, and business decisions
  • Monitor KPIs such as CPC, CTR, ROAS, SEO rankings, conversion rates, and customer acquisition cost
  • Collaborate with the Marketing, Sales, and Finance teams to align insights with company goals
  • Proactively highlight risks, inefficiencies, and new opportunities for optimization

What We’re Looking For

  • 5+ years of experience in marketing analytics, business intelligence, or related role
  • Strong knowledge of digital marketing metrics and performance measurement
  • Proficiency in analytics and visualization tools (Google Analytics / GA4, Looker Studio, Tableau, Power BI, Excel / Google Sheets, SQL)
  • Experience working with paid search, SEO, social, and affiliate marketing data
  • Excellent communication skills — ability to turn data into clear stories for executives
  • Detail-oriented with strong problem-solving skills
  • Nice to Have

  • Experience in the e-learning, SaaS, or B2C digital marketing space
  • Familiarity with marketing automation and CRM platforms (HubSpot, Salesforce, etc.)
  • Knowledge of statistical modeling or predictive analytics
  • Why Join Us?

  • Opportunity to influence marketing strategy and executive decision-making
  • Work with a leadership team that values data-driven insights
  • Competitive salary and performance-based bonuses
  • Flexible remote work environment
  • Growth opportunities in a company expanding through innovation and acquisitions
  • If you’re passionate about using data to drive smarter marketing decisions and want to make an impact in a growing education company, we’d love to hear from you!

    #J-18808-Ljbffr

    Buat amaran kerja untuk carian ini

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