Digital Marketing Specialist

We are an early‑stage international media company focused on AI-driven advertising and smart media platforms , operating across New Zealand, Singapore, and Australia . Our mission is to combine creativity, technology, and high-performance campaigns to connect global audiences with meaningful content.

As our first hire, you will set up and run the entire digital media operation — from content to campaigns to analytics. This role requires a self‑starter with proven experience in digital marketing, media, and AI‑driven tools.

Key Responsibilities

Develop and execute digital marketing campaigns across social media, Google Ads, and programmatic platforms.

Build and manage lead funnels, landing pages, and automation workflows using HighLevel CRM.

Content Production & AI Integration

Create and edit digital assets (short videos, graphics, ads) using Canva, Adobe Suite, and AI platforms (ChatGPT, Midjourney, Runway).

Apply AI tools for content generation, ad copywriting, and campaign personalization.

Advertising & Performance Marketing

Run and optimize ad campaigns (Facebook / Instagram / Google) for lead generation and conversions.

Manage budgets and reporting to maximize ROI.

Analytics & Reporting

Track and analyze campaign performance with Google Analytics, HighLevel, and AI dashboards.

Provide actionable insights and recommendations directly to the Director.

Work directly with the Director on strategy and execution.

Suggest and test new technologies to keep the company at the forefront of AI + media innovation.

Requirements

• 2–3+ years proven experience in digital marketing, performance ads, or media production.
• Hands‑on skills with CRM platforms (HighLevel, HubSpot, ActiveCampaign, or similar).
• Proficiency in ad platforms (Google Ads, Facebook / Instagram Business Manager).
• Strong content creation skills (graphics, short‑form video, copywriting).
• Experience with AI tools (ChatGPT, Jasper, Midjourney, Runway, etc.).
• Fluency in English and Chinese (written & spoken) to manage bilingual campaigns.
• Analytical mindset — able to interpret data and adjust campaigns for better results.
• Self‑motivated, resourceful, and comfortable working independently in a startup environment.

What We Offer

Company-funded learning & training : access to professional courses and certifications.

Annual performance‑based bonus : rewarding strong company results.

Long service bonus : recognition for commitment and loyalty.

Career growth : opportunity to be the first core team member with clear promotion paths into senior leadership as we scale.

International exposure : we operate in NZ, Singapore, and Australia with possible future relocation opportunities .

Access to premium AI and marketing tools to support your work.

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