Agent Manager - Student Recruitment

Position overview

Reporting to the Chief Growth Officer, the Agent Manager will be responsible for managing and developing relationships with a network of international / local student recruitment agents, with the primary goal of increasing student enrolments across all of the group’s schools. This role will require a strategic, relationship-driven professional who understands private international education markets, excels at building trust, and can work closely with internal teams to ensure smooth recruitment processes and high-quality student intake.

Responsibilities

• Agent Relationship Management : Build, maintain, and strengthen partnerships with education recruitment agents globally. Oversee the entire agent lifecycle, from negotiating agent agreements and contracts to handling renewals, performance reviews and terminations.
• Conduct regular check-ins and training, performance reviews and business development meetings with agents.
• Recruitment & Enrolment Growth : Set recruitment targets / forecasts with agents and monitor their performance. Provide ongoing product knowledge training to support agent conversion. Identify, recruit and onboard new high-performing agents in key and emerging markets. Gather and report on market intelligence from the agent network regarding competitor activities and new market trends to strengthen the school's overall strategy.
• Marketing & Promotion : Collaborate with the school marketing and admissions team to provide agents with up-to-date promotional materials, policies, curriculum information and success stories. Develop a Taylor’s Agent Brochure and maintain a central toolkit, ensuring agents have on-demand access to the latest brochures, fee schedules, application forms and marketing assets. Develop an annual agent marketing plan targeting agents directly to ensure they are effective brand ambassadors, as well as targeting agent families by hosting webinars, school tours and agent days. Participate in education fairs, conferences and networking events locally and internationally to promote the schools and strengthen agent relationships. Develop and manage the annual budget for all agent-related activities, including agent marketing and agent commissions. Work closely with internal admissions and marketing teams to ensure a seamless application experience for students recruited through agents.
• Reporting & Compliance : Ensure clear processes at each school for recording agent students via the CRM. Track and analyse agent performance metrics, including lead quality, student application pipelines, offer / acceptance rates, visa approval rates, etc. Administer the agent commission structure, ensuring timely and accurate payment processing in collaboration with school admissions and finance teams. Prepare regular reports for senior management on market trends, recruitment activities and target progress. Ensure all agents adhere to ethical recruitment practices and comply with relevant regulations and the schools’ policies.

Skills & Experience Required

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