Growth Marketing Specialist (AI Innovation)

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Join to apply for the Growth Marketing Specialist (AI Innovation) role at CelcomDigi

Overview

The Growth Marketing Specialist (AI Innovation) is a key driver in embedding AI capabilities across GTM functions to accelerate automation, enable hyper-personalisation, and enhance operational efficiency. Embedded within the Growth Marketing team, this role focuses on introducing agentic and generative AI-powered tools that seamlessly connect marketing, product, sales and data—transforming day-to-day GTM operations to future-proof the consumer business.

This position is ideal for a technically adept, curious and self-driven individual who thrives in fast-paced environments and is passionate about solving meaningful business challenges through innovation and automation. By implementing scalable, intelligent systems, you will reduce manual effort, unlock productivity gains and reshape how the CGTM department delivers value.

Responsibilities

• AI Strategy & Opportunity Mapping : Identify GTM processes, workflows, and consumer journeys that can be reimagined with agentic AI solutions (e.g., campaign targeting, churn prediction, pricing, bundling, digital journeys).
• Work with GTM leads to align AI initiatives with core commercial goals such as acquisition, upsell and retention.
• Prioritise AI use cases with measurable ROI and customer experience uplift.
• Solution Design & Execution : Partner with Data Science, Tech, MarTech and AdTech teams to translate business needs into agentic AI models, recommendation engines, or automation flows.
• Evaluate, test and integrate emerging platforms to strengthen campaign agility, audience targeting, and personalisation.
• Ensure smooth onboarding of tools with clear documentation, enabling self-serve adoption within GTM teams.
• Innovation & Experimentation : Stay up-to-date with the latest in agentic AI, generative AI, martech and productivity tools, continuously experimenting with new technologies.
• Advocate for a culture of innovation and digital-first thinking within the CGTM department.
• Foster a culture of digital-first thinking by piloting new technologies and validating their impact through A / B testing.
• Champion scalable innovations that reduce manual effort and enhance team productivity.
• Stakeholder Engagement : Work closely with internal and external teams to ensure alignment and successful implementation of initiatives.
• Present findings, recommendations and impact assessments to leadership and relevant stakeholders

Requirements

Experience & Skills

Technical Proficiency

Personal Attributes

Next Steps

Thank you for taking the first step towards joining our team at CelcomDigi! After submitting your application, our Talent Acquisition team will review your CV and reach out to shortlisted candidates to guide you through the next steps, including a pre-screening conversation, interviews and or assessments.

At CelcomDigi, we aspire to be Malaysia’s leading telco-tech company — the nation’s digital growth engine — powering transformation through 5G, AI, and innovation that impacts over 20 million customers. Here, your role goes beyond work. It’s about enabling businesses to thrive, connecting communities, and advancing society, as we build a brand rooted in trust, reliability and customer excellence. Aligned with our employer value proposition, Grow with Purpose. Build with Trust, you’ll have the opportunity to innovate responsibly and create digital solutions that truly make a difference. If you're driven, future focused, and ready to be part of something bigger, we want you on our team.

Let’s advance and inspire Malaysia together! #WeAreCelcomDigi

CelcomDigi is an equal opportunity employer, and committed to promote employment practices that are transparent, objective and fair.

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