Digital and Performance Marketing Specialist

Digital and Performance Marketing Specialist

Remote

About Us

Trusted and loved by 25 million educators, students, and families worldwide, Seesaw is the only elementary learning experience platform offering a suite of award‑winning tools, resources, and curriculum for teachers to deliver joyful, inclusive instruction. Through interactive lessons, digital portfolios, and two‑way communication features, Seesaw keeps everyone connected and engaged, giving continuous visibility into each student’s learning journey.

Our Mission

Our Team

The Marketing Operations & Demand Generation team serves as the engine that powers global marketing performance, efficiency, and pipeline growth. We sit at the intersection of paid media, systems, and analytics — ensuring all digital programs are optimized, measurable, and scalable across regions.

Your Team is responsible for :

• Paid Media Performance – Managing, optimizing, and reporting on full‑funnel paid digital initiatives (Google Ads, paid social, retargeting, email campaigns).
• Systems & Infrastructure – Ensuring Salesforce, Pardot (MCAE), and marketing data pipelines operate seamlessly to support attribution and campaign measurement.
• Global Campaign Execution – Running coordinated campaigns across the US, UK, MENA, LATAM, and Australia.
• Data & Analytics – Delivering clear insights, dashboards, and reporting to guide strategy and investment.
• Cross‑Functional Collaboration – Partnering with Regional Managers, Creative and Community Team as well as Sales / CX teams to execute acquisition and retargeting programs that drive measurable outcomes.
• Optimization & Scalability – Continuously refining workflows, ad operations, and automation to improve performance and efficiency.

Your Role

We are seeking a Digital & Performance Marketing Specialist to support and optimize Seesaw’s global paid digital acquisition programs. This role blends digital ad execution, marketing operations, data analysis, and campaign optimization.

You’ll manage and optimize Google Ads and paid channels, build supporting automation in Pardot, and ensure accurate lead tracking and attribution in Salesforce. You’ll partner closely with the Director of Demand Generation and regional marketers to drive qualified pipeline from paid programs.

This role reports directly to the Director of Demand Generation.

Digital Advertising & Performance

Marketing Systems & Campaign Operations

Reporting & Analytics

Your Requirements

The annual base salary range for this position is : $102,400–$121,600.

This is an Exempt position.

Benefits include : Medical / Dental + Orthodontics / Vision Coverage, 401(k) Match, Flexible Paid Time Off, Mindfulness First Fridays, Monthly Technology Stipend, Home Office Setup Stipend, Professional Development Stipend, Paid Parental Leave, Charitable Donation Matching, Volunteer Days.

Seesaw cares about building a diverse and inclusive team to better advocate for the needs of our incredibly diverse K‑12 users.

We prioritize work‑life balance and actually walk the walk — we care a lot about our work, but care more about our employee's well‑being. We encourage everyone to work at a sustainable pace and have a flexible vacation policy that people actually use.

Seesaw provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, religious creed, color, sex, sex stereotype, gender, gender identity / expression, transgender, national origin, ancestry, physical or mental disability, medical condition, genetic information / characteristics, marital status / registered domestic partner status, age, sexual orientation, or military or veteran status. In addition to federal law requirements, Seesaw complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Seesaw is committed to protecting your personal data. Learn more about the personal information we collect, how we use it, and how to exercise your rights here : U.S. Privacy Notice.

Our company participates in E-Verify.

#J-18808-Ljbffr