Marketing Manager

Overview

Marketing Manager role at Rado Watch Co. Ltd. in Kuala Lumpur, Malaysia. Rado is a globally recognized Swiss watchmaker known for innovative design and pioneering materials. The company began in Lengnau, Switzerland in 1917 and is celebrated as the Master of Materials in the watch industry. Join to apply for the Marketing Manager role at Rado Malaysia and contribute to shaping brand perception, engaging high-value customers, and driving commercial success across multiple channels. Key Accountabilities

Strategic Planning & Brand Management

Develop and implement annual marketing plans aligned with brand strategy and business goals Ensure consistent and elevated brand messaging across all customer touchpoints Conduct market research and competitor analysis to identify trends, opportunities, and threats

Campaign Development & Execution

Lead 360° campaigns across print, digital, in-store, PR, and events Collaborate with agencies, media partners, and internal teams to deliver impactful campaigns Track campaign performance and optimize based on ROI and engagement metrics

Customer Experience & CRM

Partner with internal teams to develop customer segmentation strategies and engagement activations Enhance the in-store experience through tailored activations and touchpoints Organize exclusive client events and activations to deepen customer relationships

Retail & Visual Merchandising Support

Work closely with retail teams to align marketing efforts with store objectives Support seasonal launches, product promotions, and visual merchandising guidelines

Budget & Reporting

Manage marketing budget, ensuring efficient allocation and cost control Prepare monthly reports covering PR coverage, market insights, and strategic recommendations

Qualifications / Profile

Bachelor’s degree in Marketing, Business, or a related field Minimum 5 years of marketing experience, preferably in luxury retail Strong written and verbal communication skills Proven track record in developing and executing successful marketing plans and campaigns Excellent project management and multitasking abilities Analytical mindset with a creative eye for brand storytelling Proficient in marketing automation tools and software Hands-on experience with digital marketing and social media strategy Familiarity with designing interactive applications and digital platforms Existing relationships with media is a strong advantage Willingness to travel as needed Job Location

Jalan Raja Chulan 67, 50200 Kuala Lumpur, Malaysia (Kuala Lumpur) Company Address

The Swatch Group (Malaysia) SDN BHD, Level 22 Wisma Goldhill, 67 Jalan Raja Chulan, MY-50200 Kuala Lumpur, Malaysia Seniority level

Associate Employment type

Full-time Job function

Marketing and Sales Industries

Retail Luxury Goods and Jewelry Retail

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