E-Commerce, Digital Growth Head of Department

E-Commerce, Digital Growth Head of Department

Job Title : Ecommerce Digital Growth Manager

Department : Performance Marketing

Reports To : Head of EC1

Employment Type : Full-Time

Responsibilities

• A. SEO & Organic Traffic Growth : Architect and lead an enterprise-level SEO strategy that drives organic traffic, brand visibility, and authority.
• Conduct ongoing technical audits, keyword research, and competitive backlink development.
• Partner with Product, UX, and Engineering to prioritize organic-first site optimizations and scalable architecture.
• Report on SEO success metrics (organic traffic, SERP rankings, conversions attributable to organic) to senior stakeholders.
• B. UX and Website Conversion Optimization (CRO) : Oversee UX / CRO initiatives—from homepage and PDPs to checkout and campaign landing pages—using behavioral data, A / B testing, and UX insights.
• Execute hypothesis-driven experiments with analytics, heatmaps, and session replays to validate impact and iterate.
• Collaborate with creative and development to implement UX enhancements that reduce friction and boost conversion-rate metrics.
• C. KOL / Influencer Marketing : Build and scale KOL / influencer strategies to expand reach and credibility, especially in high-consideration verticals or product launches.
• Oversee campaign end-to-end : partner selection, brief design, content alignment, tracking, and performance measurement.
• Integrate influencer touchpoints into broader SEO, content, and ad strategies for amplified impact.
• D. Content Strategy & Thought Leadership : Develop a cohesive content marketing approach—blogs, long-form content, product materials, social storytelling—that supports SEO, conversions, and influence.
• Work closely with content creators, designers, and product marketing to ensure messaging consistency and audience resonance.
• Monitor and optimize content KPIs (traffic, engagement, conversions from content) in partnership with the SEO function.
• E. Internal Communications & Retention Messaging : Own internal and customer retention messaging through channels like EDM, internal newsletters, surveys, and executive communications.
• Lead communication planning for organizational and culture campaigns, ensuring clarity, tone alignment, and read-through.
• Track effectiveness : open / read rates, engagement with key messages, sentiment indicators, pulse feedback.

Requirements

Preferred Qualifications

Senheng is one of the leading consumer electronics chain stores in the country, operating over 100 stores throughout Malaysia. We are searching for progressive, dedicated and well-rounded talents with positive work ethics to join our team.

We endeavour to be an employer of choice that attracts, retains and motivates talented and performance driven people to be part of our dynamic team. Our mission is to create a better quality of living for customers, employees as well as the society.

We are proud of our three unique culture pillars that motivate our people to strive towards success : Dare To Challenge, Integrity, and our goals to have 20 CEO, 20 COO by 2030, contribute RM100M tax, and share and care with 5000 SME in Malaysia.

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