Position Overview
The Junior Digital Marketing Executive plays a key role in supporting the company’s digital marketing initiatives across social media, paid advertising, and CRM channels. This role focuses on executing impactful digital campaigns, optimizing performance through data‑driven insights, and maintaining consistent brand presence across multiple platforms. The ideal candidate is creative, analytical, and detail‑oriented, with a passion for social media trends and digital marketing innovation.
Key Responsibilities
- Social Media & Content Management
Assist in planning, executing, and managing content across Facebook, Instagram, TikTok, Xiaohongshu, and other relevant platforms.
Curate and publish engaging, on‑brand content that aligns with campaign goals and brand messaging.Monitor and report on social media performance, and optimize content strategies for improved results.Digital AdvertisingSupport the setup, execution, and optimization of paid campaigns on Meta Ads and Google Ads.
Track and analyze campaign performance to ensure ROI and alignment with marketing objectives.Assist in preparing performance summaries and recommending optimization strategies.Performance Tracking & ReportingCompile and analyze monthly reports covering social media, website traffic, and ad campaign performance.
Identify key insights and trends to guide future campaign improvements.EDM, WhatsApp Marketing & Website ManagementAssist in the planning and execution of EDM and WhatsApp marketing campaigns.
Manage audience data for targeting, personalization, and engagement improvement.Support website updates and track user behavior using Google Analytics and other tracking tools.Brand & Strategy SupportSupport brand positioning initiatives to strengthen overall market presence.
Ensure consistent messaging and visual identity across digital channels.Client EngagementRespond professionally to customer inquiries across social media and WhatsApp.
Maintain a timely, accurate, and customer‑focused communication approach.Qualifications & Experience
Diploma or Bachelor’s Degree in Marketing, Communications, Business, or related field.2–3 years of hands‑on experience in digital marketing, social media management, or paid advertising.Strong understanding of social platforms such as Facebook, Instagram, TikTok, Xiaohongshu, and emerging digital channels.Basic knowledge of Meta Ads, Google Ads, SEO, SEM, and website management.Experience with EDM, WhatsApp marketing, and CRM tools (including data management and performance analysis).Proficiency in analytics tools such as Google Analytics and Meta Business Suite, and other relevant platforms.Strong analytical skills with the ability to interpret data into actionable insights.Creative, detail‑oriented, and results‑driven, with excellent time management and communication skills.Additional Information
Seniority Level : Entry levelEmployment Type : Full-timeJob Function : Marketing and SalesIndustries : Advertising Services#J-18808-Ljbffr
