Manager, Media Planning

Overview

Join the Manager, Media Planning role at dentsu in Kuala Lumpur. dentsu is a global leader in integrated growth and transformation, driving sustainable solutions and innovation for some of the world's most influential brands. Carat is a global media agency network operating in over 100 countries, bringing together a team of more than 12,000 experts. These brands, each with deep expertise in media, creativity, and digital, collaborate to deliver integrated growth solutions that create lasting, meaningful impact.

What your typical day will look like

As the Media Planning Manager, you\'ll lead the development and execution of media strategies, working closely with internal teams and partners to deliver effective, data-driven campaigns. Your day will involve planning, optimizing media spend, analyzing performance, and staying on top of industry trends to ensure impactful results.

Responsibilities

• Lead Media Strategy Development : Design and implement integrated media plans that align with brand and campaign objectives, leveraging consumer insights and market data.
• Oversee Campaign Execution and Optimization : Manage end-to-end media activation across channels, ensuring timely delivery, performance tracking, and continuous optimization.
• Budget and Vendor Management : Allocate and monitor media budgets effectively, negotiate with media partners, and ensure cost efficiency and value delivery.
• Cross-Functional Collaboration and Reporting : Work closely with internal teams and external stakeholders to ensure alignment, and deliver clear, actionable performance reports and insights.

A bit about you

What’s in it for you

Innovating to Impact

At dentsu, our diverse and inclusive culture empowers our employees to bring their whole selves to work, fostering innovation and delivering better outcomes for our people, clients, and communities. This culture is key to driving sustainable, transformative results across the business. We actively encourage applications from people with disabilities and from individuals of all ages, backgrounds, nationalities, and cultures. If you want to be part of a global network where opportunities are limitless, we look forward to welcoming you.

Next Steps

Sound exactly like the sort of role for you? Apply now!

Job details

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