Overview
Product Manager
- Engagement & Retention (Relocation to Vietnam) at Elfie — relocation support to Vietnam is provided.
About Elfie
Elfie is the first completely free, gamified mobile app that rewards users for managing their health. Our goal is to become the world’s largest self-reported medical record platform across all therapeutic areas. We operate in 10+ countries today, with plans to expand into 15 by the end of 2025.
We’re a mission-led, global start-up with a culture of trust, freedom, and high performance. We’re building something that improves lives with a product-driven approach.
Elfie provides relocation support to Vietnam for expats and a seat at the table of one of Asia’s most exciting mobile health-tech companies.
Click here to learn more on our careers page.
Role and Location
The Product Manager will design habit-forming experiences that keep users engaged and returning to Elfie daily. You’ll blend behavioral science, emotional design, and data-driven insights to drive long-term health habits. Relocation to Vietnam is provided.
What You’ll Get
Relocation Support – We handle the move, financially and practicallyPermanent Global Contract – With a seriously competitive salaryPrivate Healthcare – From day oneTop-Tier Tech Setup – Brand new MacBook + full onboarding kitCareer Growth Framework – Clear, personalised, and fast-moving14 Days PTO + Public Holidays – Real time offHybrid Working – 3 days in the office per weekRefreshments – Free Lunch and Dinner every dayWhat You’ll Do
Own and evolve Elfie’s user engagement strategy across onboarding, mid-game, and long-term retention to build lasting behavior changeDesign and optimize behavioral product loops such as streaks, coin economy, challenges, and milestone rewards to drive habit formation and motivationIntegrate personalized in-app communications into the user journey to prompt action without overwhelming usersCollaborate with behavioral scientists, designers, engineers, and content teams to transform evidence-based insights into intuitive, engaging product experiencesUse data, user feedback, and A / B testing to understand what drives behavior and continuously improve product outcomesBuild scalable engagement systems with reusable frameworks and logic that can adapt across features, segments, and marketsDefine and track key engagement metrics to guide decisions, measure impact, and prioritize product improvementsChampion a user-first mindset, ensuring every engagement mechanism is grounded in empathy, science, and sustainable health improvementWhat You’ll Need
5+ years of experience in mobile product management, with a focus on user engagement and retention3+ years managing B2C products at scale (500,000+ MAU), ideally in consumer health, education, or lifestyle appsProven ability to drive end-to-end product development from idea to launch, iteration, and optimizationSpecialized Experience
Gamification and behavior design expertiseExperience designing habit-forming features (e.g., streaks, badges, lotteries, or reward systems)Strong understanding of behavioral psychology, motivational design, or consumer engagement frameworksBonus : background in wellness, digital health, or mobile gamesUser-Centered Design and Experimentation
Proficient in Figma for wireframing and collaborating on user flows and journeysFamiliar with mobile UX best practices for daily routines, feedback loops, and micro-interactionsExperienced in designing, running, and analyzing A / B tests and product experimentsData-Driven Product Thinking
Skilled at interpreting engagement funnels, retention curves, and behavioral dataComfortable using tools like Mixpanel, Amplitude, or Looker to inform and validate product decisionsAble to define, track, and optimize product KPIs (D1, D7, D30, streak adherence, etc.)Collaboration and Communication
Excellent English communication skills for cross-functional and global team alignmentStrong project ownership with the ability to independently manage priorities and influence stakeholdersEducation
Bachelor’s degree in Product, Business, Psychology, Engineering, or a related field is a plusWhy Join Elfie?
We’re a global start-up that is mission-led and fiercely product-driven, focused on improving lives with a culture of trust, freedom, and high performance.
Apply today for immediate consideration. We offer a referral reward if your recommendation is hired.
Next Steps
Apply now to be considered for this relocation opportunity to Vietnam, and learn more about Elfie’s team, culture, and impact.
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