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Content Operations Specialist
Distinct ClinicKuala Lumpur, Kuala Lumpur, Malaysia9 jam yang lalu
Penerangan pekerjaanEducation & Experience : 1–3 years of content operation experience (preferred : experience in healthcare / medical industry or cross-border business content operations). New graduates are welcome if they have strong writing skills and medical industry awareness Core Competencies : 1)Solid writing skills : Ability to adapt to multiple content styles and find engaging angles from daily events or industry trends. 2)Familiarity with public platform rules : Understand the operation logic and traffic recommendation mechanisms of Redbook, Facebook, Instagram, official websites / APPs. 3)Cross-cultural communication skills : Proficient in creating content in both Chinese and English. 4)Data sensitivity : Ability to derive optimization directions from content data; basic experience with data analysis tools (e.g., platform backend data modules). Personal Qualities : 1)Proactive with a strong "news sense" to respond quickly to industry trends. 2)A sense of awe for the medical industry and a rigorous attitude toward professional content. 3)Good teamwork skills : Ability to collaborate across departments to collect materials and align on requirements. Maternity leave Opportunities for promotion Professional development
Role Overview
As a core content creator for public domain traffic, you will act as both a "medical industry observer" and "content creator." Your primary goal is to deliver high-quality content that supports Distinct Healthcare's global business (Global App, official websites, LinkedIn, etc.) and local public platforms (Redbook, domestic official website / APP, Facebook / Instagram official accounts).
Key Responsibilities
- Content Planning & Creation : Identify medical industry trends, Distinct Healthcare's service highlights (e.g., GP clinic features, Global App functional advantages), and user pain points (like a "industry journalist"); Develop content in various formats : written articles, short video scripts, and platform-specific content (e.g., Redbook "seeding" posts, Facebook medical education content, Instagram visual captions). Ensure content is professional, readable, and shareable.
- Cross-Platform Content Adaptation : Tailor content style and format to fit the characteristics of different public platforms. Maintain consistent content tone for global business while aligning with user preferences on each platform.
- Material Sourcing & Collaboration : Collaborate with Distinct's Singapore / Malaysia branches, GP clinics, and domestic teams to collect first-hand service stories, user feedback, and medical service data, then convert these into content materials. Work with the Global App operation team to synchronize content such as feature introductions and usage scenarios.
- Content Performance Tracking & Optimization : Monitor key metrics : content exposure, read rates, engagement rates, and conversion data (e.g., official website / APP traffic, consultation booking volume).Analyze performance to refine content strategies and improve traffic acquisition efficiency from public domains.
- Compliance & Brand Consistency : Ensure medical-related content adheres to medical advertising regulations in target markets (Malaysia / Singapore / China) and Distinct Healthcare's brand guidelines.Mitigate compliance risks and strengthen the brand's professional image.
Requirements :
We offer a dynamic work environment and opportunities to grow with a leading healthcare brand. If you're passionate about bridging healthcare and content, we'd love to hear from you
Job Type : Full-time
Pay : RM2, RM7,707.56 per month
Benefits :
Work Location : In person
Buat amaran kerja untuk carian ini
Content Specialist • Kuala Lumpur, Kuala Lumpur, Malaysia