Senior Executive, Marketing & Branding

Overview To support international marketing activities for Proton's overseas markets. This includes coordinating product launches, campaigns, and events with internal teams and overseas partners. The role also involves liaising with business partners and handling digital administrative work. We're looking for a hands-on, organised team player with strong communication skills and a passion for growing the Proton brand globally.

Responsibilities

Support marketing campaigns and product launches in international markets

Liaise with overseas distributors and business partners to ensure brand alignment

Coordinate localisation of marketing materials and digital assets

Handle digital admin tasks such as asset uploads, content tracking, and database updates

Assist in planning and execution of events, PR, and roadshows

Track campaign results and competitor activities

Manage timelines, approvals, and vendor coordination

Strong coordination and communication skills

Able to manage multiple tasks and deadlines

Experience in marketing (automotive or regional preferred)

Willing to travel for events and market visits

Independent, resourceful, and proactive

Qualifications / Requirements

Education : Degree and Above

Experience : Min. 3–5 years in Branding & Marketing

Specific Knowledge / Skills / Abilities :

Strong grasp of marketing fundamentals (digital, ATL, BTL)

Good communication & stakeholder management skills

Able to write briefs & review marketing content

Proficient in PowerPoint & Excel (Adobe tools a plus)

Comfortable with basic digital admin work (e.g., managing shared folders / content logs)

Confident working across cultures / regions / time zones

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