FMCG Regional Sales Manager / Key Account Manager
Emax Beauté Group is a leading beauty and wellness organization in Malaysia, home to brands such as Beauté Library, B+ Clinic, Venusde, and Curvena.
We are now expanding into the functional beverage industry with Upbound, a performance hydration drink crafted for wellness-conscious and active lifestyles.
As we prepare to scale Upbound across Malaysia and key international markets, we are seeking an experienced Regional / National Sales Manager to lead commercial growth, retail expansion, and distributor development.
Key Responsibilities
- Secure product listings with key malls, lifestyle concept stores, gyms, wellness chains, and pharmacy groups.
- Drive sell-through via retail activation plans, staff training, POP visibility, and seasonal campaigns.
- Build data-driven retail dashboards to track performance, sell-out, and merchandising compliance.
Export Market Expansion
Identify and establish distribution partners in Southeast Asia, Hong Kong, Australia, and the Middle East.Oversee regulatory, logistics, and labeling requirements for market entry.Negotiate trade terms, MOQ, and joint marketing plans with export partners.Sales Strategy & Leadership
Develop go-to-market strategies by channel and market (RTD sachets, powder cans, etc.).Forecast and manage sales targets, pricing, and P&L performance.Collaborate with brand and operations teams to ensure supply-demand alignment and trade readiness.Build and mentor a field sales team as the business scales.Relationship Management
Cultivate long-term relationships with buyers, distributors, trade show organizers, and export agents.Represent Upbound at regional expos, retail meetings, and international trade events.Champion the brand’s wellness-driven mission in every partnership.Ideal Candidate
5+ years of sales leadership experience in beverages, FMCG, or health & wellness brands.Proven success in launching or scaling functional / hydration drinks regionally.Strong relationships or familiarity with mall-based and lifestyle retailers (e.g., Pavilion, Isetan, Don Don Donki, Guardian, Watsons).Experience in export market setup — distributor onboarding, pricing strategy, and compliance.Strategic yet hands-on, with a hustler mindset and strong commercial acumen.Highly execution-driven, resourceful, and KPI-focused.Bonus Advantages
Existing network with lifestyle retailers, gyms, or wellness chains.Experience launching wellness or performance brands from zero to scale.Regional exposure across SEA markets or high-performance beverage categories (e.g., protein, hydration, electrolytes).Why Join Us
Lead a new business division under a well-established beauty & wellness group.Be part of a pioneering team bringing Malaysia’s next-generation hydration drink to life.Opportunity for regional leadership growth and performance-based advancement.#J-18808-Ljbffr
