Head of Integrated Media

Overview

Maxis Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia Join to apply for the

Head of Integrated Media

role at

Maxis . Get AI-powered advice on this job and more exclusive features. Are you ready to get ahead in your career? Role Summary

We are seeking an experienced and dynamic Head of Media to lead our media strategy and execution within the Brand & Marcomms department. The ideal candidate will possess a deep understanding of the telecommunications industry, a proven track record in media planning and buying across all channels (digital, traditional, OOH), and a strong ability to drive innovative and effective media campaigns that resonate with our target audience. This role will be instrumental in optimizing our media spend, maximizing reach and engagement, and ultimately contributing to our brand growth and business objectives. A critical aspect of this role will be fostering seamless integration between media, communications and social media strategies to deliver a unified and impactful brand message across all touchpoints. Core Responsibilities

Strategic Media Planning & Development : Develop and implement comprehensive media strategies aligned with overall brand and marketing objectives, business KPIs, and target audience insights. This includes identifying optimal media channels, budget allocation, and campaign flighting across all customer segments and product lines. Media Buying & Optimization : Oversee all media buying activities, negotiating best-in-class rates and placements with media vendors and agencies. Continuously monitor campaign performance, conduct A / B testing, and implement real-time optimizations to maximize ROI and achieve campaign goals. Cross-Functional Integration & Synergy : Champion the seamless integration of media strategy with communications (PR / corporate comms) and social media initiatives. Work closely with respective teams to ensure consistent messaging, aligned content calendars, and synchronized campaign activations across paid, earned, and owned channels, maximizing overall brand impact and storytelling. Agency & Vendor Management : Lead and manage relationships with external media agencies, ad-tech partners, and media vendors. Ensure agencies deliver high-quality work, adhere to performance metrics, and contribute strategically to our media efforts. Performance Analysis & Reporting : Establish robust measurement frameworks and KPIs for all media campaigns. Analyze campaign data, generate actionable insights, and provide regular, comprehensive reports on media performance, demonstrating impact on brand awareness, customer acquisition, and engagement. Innovation & Industry Leadership : Stay abreast of the latest media trends, technologies, and competitive landscape within the telco industry and broader media ecosystem. Proactively identify and recommend new media opportunities, innovative platforms, and emerging ad formats to maintain a competitive edge. Qualifications & Requirements

Degree in Marketing, Communications, or related field with minimum 15+ years in media strategy and buying. Strong leadership in integrated media planning across digital, traditional, and OOH. Proven track record in media buying, optimization, and ROI-driven campaigns. Skilled in cross-functional collaboration with PR, social, and content teams. Data-driven, innovative, and up to date with media trends and platforms. What’s Next

Once you’ve applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process. Should you be shortlisted for the role, we will send you an invitation via email for a digital interview. You can also check on your application status by logging into your candidate account. Maxisvalues diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability. Seniority and Employment Details

Seniority level :

Director Employment type :

Full-time Job function :

Marketing and Sales Industries :

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Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia . Related job postings include : Unit Head, Marcomm (Corporate & Internal Brand) — Kuala Lumpur, Malaysia Head, Digital Partnership & Stakeholder Management — Kuala Lumpur, Malaysia Head of Digital Transformation & Innovation — Kuala Lumpur, Malaysia Head of Digital Run Team (Transaction Banking) — Kuala Lumpur, Malaysia Brand Manager (Malaysia, Singapore, and Brunei) — Kuala Lumpur & Selangor Manager, Media Management & Optimization — Petaling Jaya, Malaysia We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

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