Talent.com
Tidak lagi menerima permohonan
Trade Marketing Manager

Trade Marketing Manager

Addiction Pet FoodsKuantan, Pahang, Malaysia
3 hari lalu
Penerangan pekerjaan

About The Job

Role : Trade Marketing Manager - Individual Contributor

Set-up : Remote

About The Role

The Trade Marketing Manager plays a vital role in driving brand awareness, increasing sales, and supporting our retail and distribution partners across markets. You’ll partner closely with Sales, Brand, and E-commerce teams to plan and execute high-impact, data-driven trade initiatives—online and offline.

Key Result Areas (KRAs) & Responsibilities

Sales Collaboration & Alignment

  • Proactively liaise with Sales and E-commerce account managers across markets to align commercial and marketing plans.
  • Repurpose and localize brand assets for tactical and promotional use by channel / market.
  • Build and maintain a structured sales & promo calendar to ensure timely execution and visibility of activities.

Co-Marketing Campaign Development

  • Educate retailers / distributors on brand stories, new products, and campaigns; coordinate with the Brand Group as needed.
  • Support partners with omni-channel activation : in-store displays, social, websites, OOH, PR, events.
  • Co-create impactful campaigns and exclusive offers tailored to partner objectives to lift sell-in / sell-out.
  • Amplify brand content via partner platforms (blogs, features, PR) to increase reach and credibility.
  • Implement a tiered account management approach to nurture key partners and strengthen loyalty.

    • Online Marketing Management

  • Execute online tactical assets (banners, LPs, paid media) focused on engagement, conversion, and measurable ROI.
  • Conduct regular audits of partner and internal digital touchpoints; report insights and recommendations to the Digital Assets Manager.
  • Track asset and campaign performance vs. sales goals; drive continuous optimization using data and testing.

    • Ad Hoc

  • Perform other tasks as assigned, individually or as part of project squads / committees.

    • Education

  • Bachelor’s degree in Marketing, Business Administration, or a related field.

    • Work Experience

  • Proven experience in Trade Marketing or Channel / Customer Marketing (FMCG / consumer goods preferred), managing omni-channel activations with retailers and distributors across multiple markets.

    • Core Skills & Competencies

  • Strong commercial acumen; able to translate brand strategy into channel-ready promotions and toolkits.
  • Excellent stakeholder management and presentation skills; comfortable leading partner reviews.
  • Project management discipline : calendars, critical paths, budgets, and post-mortems.
  • Data-driven mindset : reads dashboards, identifies insights, and takes corrective action quickly.
  • Content localization and asset briefing skills (point-of-sale, digital, retail media).
  • Familiarity with retail media networks, marketplace tools, and e-commerce mechanics (e.g., vouchers, bundles, paid search / display).

    • AI Application & Digital Knowledge (Required)

  • Hands-on use of AI tools to speed up and improve work quality, such as :
  • Creative & Copy : ChatGPT for variant copy and localization; image tools for mockups / POC; AI-assisted video resizing / captioning.
  • Analytics & Reporting : GA4 / Looker Studio or equivalent for funnel tracking; AI-assisted analysis to summarize performance and surface insights.
  • Workflow Automation : Using AI / automation to build calendars, QA assets, generate checklists, and standardize partner sell-in decks.
  • Testing & Optimization : Setting up AI-aided A / B tests for headlines, thumbnails, and ad creatives; using predictive suggestions to improve CTR / ROAS.
  • Ability to write clear prompts and apply guardrails for brand tone, legal, and regulatory compliance.

    • Nice To Have

  • Experience with CRM / loyalty mechanics, trade spend optimization, or retail media planning.
  • Knowledge of marketplace operations (Shopee / Lazada / Amazon) and brand.com performance levers.

    • Success Metrics (first 6–12 Months)

  • On-time, in-full delivery of the sales & promo calendar across priority markets.
  • Incremental sell-out from co-marketing campaigns (e.g., lift in baseline, promo ROI, repeat rate).
  • Improved digital asset performance (CTR, CVR) through quarterly optimization loops.
  • Partner satisfaction and engagement scores; growth in tiered key accounts.
  • % of routine tasks automated or AI-assisted (time saved and error reduction).

    • Ways Of Working

  • Reports to : Senior Trade Marketing Manager
  • Works closely with : Sales, Brand Group, E-commerce, Digital Assets, Supply / Trade Ops.
  • Travel : May have occasional market and partner visits as required.

    • How To Apply

    Send your CV / portfolio to , and a brief note describing one trade campaign you led, including objectives, partner type, your role, results, and how you used AI at any step of the process.

    #J-18808-Ljbffr

    Buat amaran kerja untuk carian ini

    Marketing Manager • Kuantan, Pahang, Malaysia

    Pekerjaan berkaitan
    Country Manager

    Country Manager

    Upright TalentPahang, Malaysia
    Manage nationwide business functions and performance.Manage manpower, budget, planning and reporting.Oversee profit, revenue and quality performance. Drive business growth and market expansion.Ensur...Tunjukkan lagiKemas kini terakhir: 19 hari yang lalu
    Become a Luxury Brand Evaluator Automobile Project in Kuantan, Malaysia

    Become a Luxury Brand Evaluator Automobile Project in Kuantan, Malaysia

    CXGKuantan, Pahang, MY
    Quick Apply
    Are you a luxury automobile enthusiast who appreciates the finer details of high-end vehicles? If the answer is yes, we are looking for you!. As a Luxury Brand Evaluator, you will step into the worl...Tunjukkan lagiKemas kini terakhir: 30+ hari yang lalu
    • Dinaikkan pangkat
    Assistant Store Manager | EAST COAST MALL

    Assistant Store Manager | EAST COAST MALL

    LovisaKuantan, Pahang, Malaysia
    Inspire, Lead, Succeed – Step into a Assistant Store Manager Role at Lovisa!.Are you ready to take the next step in your retail career? Do you love fashion, thrive in a fast-paced environment, and ...Tunjukkan lagiKemas kini terakhir: 30+ hari yang lalu
    Business Development Executive- Outdoor Sales Consultant (Kuantan)

    Business Development Executive- Outdoor Sales Consultant (Kuantan)

    Rentokil InitialKuantan, Pahang, MY
    Quick Apply
    We’re looking for a motivated and dynamic.Business Development Executive.In this role, you’ll strengthen relationships with existing clients while driving new business growth through your strong sa...Tunjukkan lagiKemas kini terakhir: 30+ hari yang lalu