Talent.com
Tawaran kerja ini tidak tersedia di negara anda.
Digital Marketer Cum Content Creator

Digital Marketer Cum Content Creator

MR International GroupPetaling Jaya, Selangor, Malaysia
1 hari lalu
Penerangan pekerjaan

Job Responsibility

  • Plan, execute, and manage paid media campaigns across social media platforms.
  • Monitor, measure, report, and analyze campaign performance data to derive actionable insights and optimize advertising spend.
  • Create and present comprehensive reports on campaign performance, including key metrics and recommendations for improvement.
  • Monitor and manage campaign budgets, ensuring efficient allocation of resources to maximize results.
  • Conduct A / B tests on ad creatives, targeting, and bidding strategies to improve overall campaign performance.
  • Work closely with creative and content marketing teams to develop digital strategies and content aligned with broader campaign goals and business objectives.
  • Stay updated on industry trends, competitor strategies, and emerging platforms to inform campaign strategies.
  • Support and contribute to the digital demand generation strategy by developing and executing inbound and outbound tactics (email campaigns, landing pages, forms, CTAs, workflows).
  • Plan and create short-form content (videos, reels, visuals, captions) for platforms such as Facebook, Instagram, TikTok, and Xiaohongshu.
  • Draft compelling captions, ad copy, and headlines aligned with brand voice and campaign goals.
  • Collaborate with design / video teams to produce visually consistent brand content.
  • Research trends, hooks, and formats to enhance content performance.
  • Ensure consistency in tone, messaging, and storytelling across platforms.

Job Requirements

Working Experience :

  • 1â4 years of solid execution and operational experience in digital marketing or related fields.
  • Proven experience in developing and executing digital advertising campaigns across multiple platforms.
  • Creative mindset with a strong understanding of content development (video, imagery, copywriting) across different stages of the marketing funnel.
  • Strong commercial awareness with insights into market, consumer, and retail trends, and the ability to provide accurate recommendations to the business.
  • Problem-solving skills with a focus on continuous process improvement.
  • Fast learner, adaptable to various platforms and tools.
  • Capable of managing multiple projects and priorities simultaneously.
  • Passionate about digital marketing, eager to learn and grow in the field.
  • Self-motivated, data-driven, and results-oriented.
  • Proactive, responsible, and strong in communication skills.

    • Requirements

  • Diploma or higher in Marketing, Advertising, Communications, New Media, or related fields, or equivalent professional experience.
  • Proven ability to set up and optimize paid campaigns on platforms like Meta, Google, and TikTok.
  • Proficient in Meta Ads Manager (Facebook Business Suite), Canva, CapCut, etc.
  • Solid understanding of key digital marketing metrics (CPL, ROI, CTR, A / B Testing, etc.).
  • Strong analytical skills with the ability to interpret data from tools such as Facebook Ads and Google Ads to inform decisions.
  • Language proficiency in Mandarin and English (written and spoken).

    • Preferred Qualifications & Experience

  • Proven track record of successful ad campaigns (e.g., increased leads, reduced CPL).
  • Experience in marketing within the education industry.
  • Experience managing full marketing campaigns from planning to execution.
  • Familiarity with AI content tools (e.g., ChatGPT, Deepseek) is a plus.
  • Knowledge of emerging platforms like Xiaohongshu (XHS) and TikTok is an advantage.
  • Basic skills in video editing and graphic design are a plus.

    • Job Benefits

  • Public transport accessible
  • Performance bonus
  • Annual company trips
  • Team building activities
  • EPF & SOCSO
    • Buat amaran kerja untuk carian ini

    Content Creator • Petaling Jaya, Selangor, Malaysia