Marketing Engagement Senior Analyst (Thai Market)

3 weeks ago Be among the first 25 applicants

Overview

As a Market Engagement Senior Analyst, you will own the end-to-end market engagement strategy and operations for e-commerce initiatives for Thailand. You will drive campaign planning, change management, strategic engagement with key stakeholders, and continuous improvement to maximize delivery health and value realization across the market. The ideal candidate has deep e-commerce experience (Shopee, Lazada, TikTok Shop, including Brand.com), strong program management capabilities, and a proven ability to lead cross-functional teams in a fast-paced environment.

Key Responsibilities

• Market Engagement and Stakeholder Management
• Organize and lead quarterly Strategic Business Reviews (QBRs) with market stakeholders and Zone leadership to provide updates on delivery effectiveness and key initiatives.
• Lead weekly touchpoints with Market Division / Brand Leads to address operational challenges; maintain and track progress in the Market Feedback Tracker.
• Build and maintain strong relationships with cross-functional teams to ensure alignment on priorities, risks, and actions.
• Campaign & Planning Management
• Ensure timely feedback loops with SVC delivery teams to maintain up-to-date campaign planning and manage volume peaks.
• Highlight deviations or issues to eCommerce business teams during post-campaign reviews and define prompt corrective actions for subsequent campaigns.
• Manage stock planning and promo readiness to minimize stockouts and maximize impact.
• Change Management
• Drive change management initiatives to reinforce SVC Ways of Working (WoW) adoption at market level.
• Lead adoption of key new initiatives within the market, ensuring alignment with overall transformation goals.
• Market Operations & Delivery Health
• Oversee overall delivery health of the market across SVC, including campaign volume forecasts and capacity planning (FTE).
• Manage Platform Managers dedicated to the market and ensure appropriate governance and escalation paths.
• Organize and drive weekly and monthly Operational Reviews (WOR / MOR) with OBM / BPM to address operational challenges and improve performance.
• Conduct risk and incident management, promptly notifying stakeholders and providing root-cause analysis.

Qualifications

Skills and Competencies

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 5 days ago

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