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Performance Marketing Manager

Cheil MalaysiaKuala Lumpur, Kuala Lumpur, Malaysia

30+ hari lalu

Penerangan pekerjaan

We are seeking a

Performance Marketing Manager

to take full ownership of building and leading our paid media efforts from scratch. You will play a key role in laying the foundation for our media buying operations, including strategy, execution, tracking, optimization, and team development.

You should bring a

deep understanding of all major advertising platforms

, a

proven track record of high ROAS across e-commerce channels like Shopee and Lazada

, and a

proactive, hands-on approach

to performance optimization.

This is a builder's role — ideal for someone who thrives in a high-growth environment and is eager to shape the strategy, infrastructure, and future team.

Responsibilities

Develop and execute performance marketing strategies across Meta, Google, LinkedIn, Programmatic, XHS (Xiaohongshu), and other platforms
Lead campaign planning, execution, testing, and daily optimization to maximize ROI and scale profitably
Build and manage reporting dashboards using

Looker Studio

and

Supermetrics

Set up and troubleshoot all aspects of

conversion tracking

including GTM, UTM parameters, pixel implementations, and event tracking

Lead performance campaigns on

Shopee

and

Lazada

, with deep expertise in platform-specific tools, targeting, and tracking

Continuously improve campaign effectiveness through creative testing, audience segmentation, funnel analysis, and bidding strategies

Identify performance bottlenecks early — and act quickly without being prompted

Mentor and guide a junior media buying specialist, helping set up a scalable and high-performing team structure

Collaborate with cross-functional teams (Creative, Product, Analytics) to ensure marketing campaigns align with business goals

Requirements

5+ years of hands-on experience managing paid media campaigns with a strong portfolio of high-ROAS work

In-depth knowledge of

Meta, Google Ads, LinkedIn Ads, Programmatic platforms, and XHS

Proven experience running and optimizing

Shopee

and

Lazada

campaigns, with expertise in platform-specific attribution and tracking

Proficient in

Looker Studio

and

Supermetrics

for performance reporting and dashboard building

Advanced knowledge of

GTM

event tracking

UTM parameters

, and cross-platform attribution

Strategic thinker with a hands-on mentality — must be proactive and data-driven

Experience leading or mentoring junior team members

Exceptional organizational and communication skills

Entrepreneurial mindset with the ability to work autonomously and build processes from scratch

Buat amaran kerja untuk carian ini

Marketing Manager • Kuala Lumpur, Kuala Lumpur, Malaysia