Senior Marketing Automation - Technical Delivery

Company description Digitas is a highly-caffeinated playground where brilliant minds come together to bring bold, award-winning ideas to life.

Paving the way is our Marketing Operations group, comprised of experts in cross-channel execution, data management, process design, assessment methodology, CRM, marketing automation, email tool implementation and usage, and data capture across all marketing channels.

The Marketing Operations team is dedicated to helping us transform the marketing landscape by bridging process and technology platforms to align with client creative, strategy, and business goals.

To help with this, we’re looking for an outstanding Senior Technical Delivery Executive – someone who is passionate about how technology and marketing, working together to strategically solve our clients’ business challenges.

Sound like you? Read on.

Overview What you’ll do :

As a

Senior Technical Delivery Executive , you’ll work closely with your manager to help design, execute, and manage cross-channel marketing programs on behalf of our clients, working with various technology platforms and vendor partners.

Responsibilities

Day-to-day, your role includes :

Executing cross-channel execution for marketing communications on CRM Platform(s) including email, SMS, and Push Notifications

Performing basic hygiene QC of test cases on outgoing email, SMS or Push Notifications messages

Collaborating with internal teams effectively to understand the CRM journey and stakeholder(s) perspective on delivering CRM journey activation

Collaborating with internal teams to ensure CRM key performance indicators within CRM platform(s) are captured and monitored

Contributing insights as a participating team member to improve support processes, reducing delivery time, and improving delivery satisfaction

Participating in improving CRM service delivery processes, such as automating manual processes and increasing service capabilities

Working in an Agile team that owns integral parts of the system, designing and delivering quality stable solutions

Performing ongoing CRM platform administration

Experience working in iterative projects, and with deployment strategies / processes (staging / testing environment vs. production / live environment)

Leverage available documentation, training, team resources, and vendor support teams to administer CRM platform(s)

Supporting debugging, monitoring, and control during production, go-live and post-launch phases

Qualifications

We’re looking for strong, impactful work experience, which typically includes :

A diploma / degree in related field, and 3 to 5 years of experience in advertising, direct marketing environment with data-oriented responsibility

HTML & CSS basics.

Proficient in technical HTML / CSS execution

Proficient in managing and creating outputs from creative source to CRM-compliant assets

Demonstrating knowledge of email marketing best practices, email databases, segmentation and matrix

Experience in advertising / marketing, building EDM, and maintaining customisations on CRM platform

Proficient and familiar working in a technical & digital environment

Proficient with Microsoft business applications (Word, Excel, PowerPoint)

Detail oriented, organized, and a multi-tasker

Understanding or interest in event-driven services, automation and continuous delivery

The ability to work productively as part of an Agile team

Ability to work independently, and collaboratively in a cross-cultural and global environment

A desire to continually improve how you and your teamwork

The ability to document and communicate clearly and effectively with your team, managers, and stakeholders

Salesforce Administrator Certification Desirable

Knowledge in best practices including data security requirements, CAN SPAM compliance, etc. is an added advantage

As training will be provided, willing to learn and pick up new technologies.

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