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Influencer Marketing Specialist

Influencer Marketing Specialist

BusinesslistKuala Lumpur, Kuala Lumpur, Malaysia
2 hari lalu
Penerangan pekerjaan

As an Influencer Marketing Specialist, you will be responsible for developing and implementing influencer marketing strategies and campaigns to support product launches, seasonal promotions, and brand storytelling.

Responsibilities

  • Identifing, veting, and onboarding influencers who align with brand ethos and target audience.
  • Negotiating contracts, managing budgets, and overseeing influencer agreements and deliverables.
  • Collaborating with influencers to co-create compelling, on-brand content across Instagram, TikTok, YouTube, and other relevant platforms.
  • Monitoring and analysing campaign performance metrics (e.g., reach, engagement, conversions, ROI) and optimize strategies accordingly.
  • Maintaining strong, long‑term relationships with influencers and brand ambassadors.
  • Staying updated on influencer marketing trends, platform algorithm changes, and emerging creators.
  • Working cross‑functionally with content, social media, PR, and e‑commerce teams to ensure cohesive messaging and campaign integration.

Qualifications

  • Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
  • 2‑4 years of experience in regional influencer marketing, social media, or brand partnerships.
  • Proven track record of managing successful influencer campaigns.
  • Strong understanding of social media platforms and influencer ecosystems.
  • Excellent communication, negotiation, and relationship‑building skills.
  • Data‑driven mindset with the ability to analyze metrics and derive actionable insights.

    • Benefits

  • Opportunity to work within a growing company in the FMCG industry.
  • Collaborative and supportive work environment.
  • Professional growth opportunities and skill development.

    • If you are passionate about creating impactful content and are eager to contribute to a thriving company in the FMCG sector, we encourage you to apply for the Influencer Marketing Specialist role today!

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    Buat amaran kerja untuk carian ini

    Marketing Specialist • Kuala Lumpur, Kuala Lumpur, Malaysia