Overview
Location : Remote
Employment Type : Full-Time
About Us : We are a fast-growing continuous education company with multiple brands in the e-learning and certification space. Our mission is to provide high-quality, accessible courses for professionals across industries. We’re looking for a Data Analyst Lead who can dig into our marketing and traffic data, uncover insights, and deliver clear, actionable reports to leadership.
What You’ll Do
- Collect and consolidate marketing and traffic data across Google Ads, Microsoft Ads, SEO, social media, and web analytics platforms
- Analyze campaign performance, ROI, conversion funnels, and channel effectiveness to identify growth opportunities
- Build dashboards and reports (weekly, monthly, quarterly) that make complex data easy for leadership to understand
- Translate data into clear recommendations that influence marketing spend, campaign strategy, and business decisions
- Monitor KPIs such as CPC, CTR, ROAS, SEO rankings, conversion rates, and customer acquisition cost
- Collaborate with the Marketing, Sales, and Finance teams to align insights with company goals
- Proactively highlight risks, inefficiencies, and new opportunities for optimization
What We’re Looking For
5+ years of experience in marketing analytics, business intelligence, or related roleStrong knowledge of digital marketing metrics and performance measurementProficiency in analytics and visualization tools (Google Analytics / GA4, Looker Studio, Tableau, Power BI, Excel / Google Sheets, SQL)Experience working with paid search, SEO, social, and affiliate marketing dataExcellent communication skills — ability to turn data into clear stories for executivesDetail-oriented with strong problem-solving skillsNice to Have
Experience in the e-learning, SaaS, or B2C digital marketing spaceFamiliarity with marketing automation and CRM platforms (HubSpot, Salesforce, etc.)Knowledge of statistical modeling or predictive analyticsWhy Join Us?
Opportunity to influence marketing strategy and executive decision-makingWork with a leadership team that values data-driven insightsCompetitive salary and performance-based bonusesFlexible remote work environmentGrowth opportunities in a company expanding through innovation and acquisitionsIf you’re passionate about using data to drive smarter marketing decisions and want to make an impact in a growing education company, we’d love to hear from you!
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