We are looking for a key player as a Marketing Manager , leading the charge in reshaping our brand's influence. As the mastermind behind our comprehensive marketing strategy, you will craft objectives, manage budgets, and implement tactics to create a harmonious blend that significantly increases foot traffic to our branch operations.
Responsibilities :
- Develop a comprehensive strategic marketing plan for the brand.
- Create marketing programs to align with specific objectives across diverse channels and segments, supporting the overall strategic marketing plan.
- Utilise various channels and segment databases, working with extensive datasets for effective marketing.
- Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics.
- Evaluate the impact of marketing programs in achieving their stated objectives, including impact on traffic, and customer retention.
- Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications.
- Partnering with creative teams, other internal stakeholders, and external agencies and vendors.
- Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes.
- Work with the other marketing teams, other internal stakeholders, and external agencies and vendors.
- Provide assistance and support to relevant department as and when required.
Requirements :
Candidate must possess a Bachelor's Degree in business management / marketing or equivalent.At least 8 years' relevant experience in the retail marketing field , and, at least 3 years' experience at the managerial role .Demonstrated ability to lead complex projects with successful outcomes.Role requires strong understanding of marketing, shopper and expert marketing, sales and finance to drive brand performance.Have a proven track record of implementing brand plans and execution plans.Experienced in leading successful activation campaigns and launches in the market.Excellent communication skills both written and verbal in Bahasa Malaysia and English.Ability to converse and write in another language is an added advantage.Strong attention to detail.Marketing and financial skills.Customer Master Data / Sales Data / Market Data.Interested applicant, please click the "APPLY" button.
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