Assistant Director, Brand & Communications

Assistant Director, Brand & Communications

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

Role

This position is a leadership role in Brand Management and Go-to-Market strategies for PAMB, encompassing consumer propositions and campaigns planning of integrated / digital first campaigns, not limited to advertising & sponsorship, social & content marketing, digital performance marketing and brand activation.

This candidate will also serve as the right hand of the Head of Brand & Communications in keeping the team abreast of the company’s strategic priorities, building a happy and high-performance team, and senior and cross-functional stakeholder management (regional & local).

Principal Duties & Responsibilities

• Brand Custodian & Voice of Customer. Build and protect the equity of Prudential brand as customer centric brand.
• Brand Strategy. Develop and implement compelling brand strategies to drive top of mind awareness and brand preference.
• Segmentation & Campaign Planning. Plan, execute, report segment specific, full funnel GTM campaigns anchored on compelling consumer insights and proposition, and breakthrough creatives at scale.
• Performance Marketing. Adopts performance marketing approach for continuous optimisation of all campaigns including leads nurturing strategies, to maximise conversion and ROI (new customer acquisition, customer lifetime value, net promoter score)
• Digital and Content Marketing. Champions digital, social and content marketing as integral channel and communications strategy for campaigns and always-on efforts.
• Customer Relationship Marketing. Leveraging on content engagement platform to warm prospects, extend conversion journey, reactivate vintage customers and build loyalty.
• Go-to-Market Experience. Collaborate with cross-functional teams to create and execute go-to-market strategies to drive new customer acquisition and lifetime value, service adoption, and brand advocacy.
• Developing People. Facilitate the development of team members through coaching, mentoring and sponsorship while creating an environment that fosters learning, growth, and development.
• Stakeholder Management. Upward and cross-functional stakeholder management to build success together and to deliver on our commitments. This entails brand stewardship, alignment in communication strategy, clarifying roles and responsibilities, monitoring of leads conversion, etc.
• Day to Day Governance. Ensure proper adherence to company processes, regulatory requirements and mitigation of brand risk.

Job Specification

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.

Seniority level

Employment type

Job function

Referrals increase your chances of interviewing at Prudential Assurance Malaysia Berhad by 2x

Get notified about new Director Brand Communications jobs in Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia .

#J-18808-Ljbffr