Plan, execute, and optimize paid advertising campaigns across Meta, TikTok, and Google Ads.
Track ROI, conversion rates, and cost per acquisition.
Run A / B tests on creatives and targeting.
Rewards & Campaigns
Design and implement customer reward programs (loyalty points, vouchers, promos).
Coordinate outlet-level and seasonal campaigns.
Monitor redemption and analyze effectiveness.
Reviews & Google Profile
Manage Google Business Profiles for all outlets.
Respond to customer reviews promptly and professionally.
Maintain accurate outlet information and improve online ratings.
SEO & Organic Growth
Conduct keyword research and optimize website content.
Improve search rankings to increase organic traffic.
Track analytics and prepare monthly performance reports.
Requirements
5+ years of experience in digital marketing or campaign management.
Strong understanding of social media ads, SEO, and Google tools.
Creative mindset with strong analytical skills.
Good communication skills in English & Malay.
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Marketing Executive • Putrajaya, Putrajaya, Malaysia
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