Overview
The Assistant Manager, e-Commerce is responsible for overseeing the overall performance of HABIB Group’s e-Commerce business. This includes driving revenue growth, ensuring the strategic execution of digital sales and marketing initiatives, and managing the e-Commerce team.
Responsibilities
- Lead and execute e-Commerce strategies that align with business goals, encompassing customer acquisition, conversion, retention, and revenue growth.
- Analyze online shopper behavior, sales trends, and digital metrics to identify opportunities for improvement and innovation.
- Work closely with the team to plan and execute campaigns that meet or exceed monthly sales targets.
- Oversee content activation, site merchandising, and promotional strategies in alignment with marketing calendars and seasonal campaigns.
- Ensure a consistent and compelling brand presence across e-Commerce platforms.
Performance Tracking & Analysis
Track, analyze and report key performance metrics across platforms (conversion rate, sales growth, traffic sources, ROI, etc.).Translate data into actionable insights to improve digital performance and customer experience.Stay updated with trends, algorithm updates, and platform features to ensure we are updated with new trends.Affiliate Onboarding & Management
Identify, recruit, and onboard affiliates and content creators to promote our products. Maintain strong relationships and ensure consistent performance through clear KPIs.Come up with strategies to help affiliates drive higher sales and curate assortments based on affiliates.Team & Stakeholder Management
Supervise and mentor the e-Commerce team, ensuring timely execution of tasks and personal development.Liaise closely with cross-functional departments (Marketing, Retail, Operations, Customer Service, IT) to ensure a cohesive e-Commerce strategy.Build and maintain strong relationships with e-Commerce partners.Customer Experience & Innovation
Ensure a best-in-class customer journey and service across all digital touchpoints.Requirements
Bachelor’s Degree in Marketing, Business, Digital Commerce, or related field.Minimum 4–6 years of experience in e-Commerce or related digital roles, with at least 1 year in a supervisory or managerial capacity.Strong analytical and numerical skills; confident in data-driven decision making.Demonstrated experience in stakeholder management, project coordination, and cross-functional collaboration.Results-driven with a passion for digital growth and performance optimization.Excellent leadership, communication, and team management skills.Knowledge of major e-Commerce platforms, digital marketing tools, and analytics software (e.g., Google Analytics, Meta Business Suite, Shopify, etc.).#J-18808-Ljbffr