Trade Marketing Assistance Manager

Job Overview

Coordinate closely with IKA PIC to track and monitor progress of campaigns, ensuring brand building strategies and product assessment to achieve awareness and gain market share.

Maintain and develop good professional relationships with trade customers.

Plan, coordinate and implement marketing / trade events, promotions and trade offers for IKA, LKA and other customers for the year.

Manage the trade marketing budget effectively, ensuring optimal allocation of resources and maximizing return on investment.

Analyse market and consumer data to generate actionable insights and strategic recommendations.

Evaluate the effectiveness of trade promotions, providing post‑mortem analysis and recommendations for improvement.

Conduct periodic surveys on distribution, placement, pricing and competitors' activities via monthly stock checks or retail audits.

Highlight and share promotional trends, initiatives and competitor actions by category, sub‑category, priority channels and strategic customers.

Develop and build reporting (store audit) and other analytical data, market intelligence, trade information, market research and competitor analysis to assist management in making better decisions and strategizing programs for business growth.

Qualifications

• Degree in Business studies, Marketing or relevant discipline.
• Minimum 5 years of relevant working experience with a good understanding of FMCG dynamics.
• Able to adapt quickly to constant changes in operational processes.
• Proficiency in computer skills, Microsoft Excel, Word & PowerPoint.
• Planning and organizing, prior experience in managing changes.
• Strong analytical skills, data‑driven thinking, interpersonal and presentation skills.
• Strong time management and ability to handle multiple projects at the same time.
• Good communication skills in English, Malay and Mandarin; proficiency in Mandarin is required to effectively communicate with Mandarin‑speaking clients.
• Possess own transport and willing to travel nationwide if required.
• 5 working days per week and willing to work at Sungai Petani or Kuala Lumpur.

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