Customer Relationship Management Executive

Customer Relationship Management Executive Overview We’re looking for a motivated and detail-oriented CRM Executive to support the planning and execution of customer relationship initiatives. This role is ideal for someone who is passionate about creating meaningful, data-driven customer experiences. You’ll work closely with the CRM Manager and marketing team to drive customer engagement, retention, and loyalty through personalized communication strategies.

Responsibilities

Assist in setting up and executing CRM campaigns across email, Whatsapp, app push, and other owned channels.

Coordinate campaign timelines, audience lists, and creative assets to ensure timely and accurate delivery.

Help monitor campaign performance and ensure proper tracking is in place.

Support the use of customer data to segment audiences based on behavior, preferences, and lifecycle stages.

Work with the team to tailor messaging for different customer segments to increase engagement and retention.

Assist in building and maintaining automated customer journeys (e.g., welcome, activation, churn prevention, reactivation).

Test and troubleshoot customer journeys to ensure correct logic, timing, and delivery.

Compile CRM reports and dashboards to measure campaign effectiveness and customer engagement.

Help analyze key performance indicators (open rates, CTR, conversions, etc.) and suggest areas for improvement.

Learn and use CRM tools (e.g., Netcore, MoEngage, CleverTap, or similar) to execute campaigns and manage customer data.

Maintain database hygiene and ensure data accuracy in CRM systems.

Qualifications

Bachelor’s degree in Marketing, Communications, Business, or related field.

1–2 years of experience working in CRM, marketing automation, or a customer engagement role

Familiarity with CRM or email marketing platforms is a plus.

Strong attention to detail and a data-driven mindset.

Good communication skills and the ability to work well in a collaborative environment.

Eagerness to learn and grow in a CRM-focused marketing role.

Details

Seniority level : Associate

Employment type : Full-time

Job function : Analyst and Marketing

Industries : Internet Marketplace Platforms

Location & Compensation Location : Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Salary : MYR 2,800.00 – MYR 3,000.00

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