Marketing & Growth Lead (KL)

Job Summary :

The role exists to own and drive APAC's marketing and growth agenda, turning strategy into executed campaigns that generate quality leads and event attendance. This person is accountable for building, analysing, and optimising digital and offline marketing funnels, while guiding junior resources and external specialists to deliver results. Ultimately, the role ensures consistent, data-driven demand generation that supports the business's commercial growth.

Job Responsibilities :

• Marketing Strategy & Leadership - Own and drive overall marketing direction and growth strategy for the business in Asia Pacific (Southeast Asia, Japan, South Korea, Taiwan, Hong Kong, ANZ). Lead generation, marketing activities specifically for 3 offices : Singapore, Kuala Lumpur & Jakarta.
• Campaign Management - Plan, execute, and optimise digital marketing campaigns end-to-end (full funnel ownership). Drive attendance and lead generation for events (e.g. breakfast talks, workshops, webinars), including audience targeting, invitations, partnerships (e.g. Chambers of Commerce), and on-ground marketing.
• Analytics & Optimization - Analyse digital marketing funnels and define marketing-qualified leads (MQLs); recommend improvements to conversion and lead quality. Track performance, report on campaign effectiveness, and continuously optimise based on data.
• Team Management - Guide and manage two part-time marketing resources (email automation and content / copywriting), setting direction, priorities, and outcomes. Work with SEO / SEM specialist to guide keyword strategy and campaign focus (hands-on execution not required).
• Content & Communications - Repurpose and localise HQ (France) content (articles, whitepapers) into relevant marketing assets across email, social, events, and digital channels. Oversee marketing communications, including brochures, flyers, landing pages, and event materials.
• Email Marketing - Own email marketing strategy, including drip campaigns and automation flows.

Key Requirements :