E-Commerce Manager (Singapore Market) – Based in KL HQ

E-Commerce Manager (Singapore Market) – Based in KL HQ

We are looking for a proactive and commercially driven E-Commerce Manager to lead and grow our Singapore e-commerce business from our headquarters in Kuala Lumpur. You will own the full P&L for Petico Singapore across Brand.com, Shopee, Lazada, TikTok, and other digital channels. This role combines digital marketing expertise, supplier management, and cross-border operations to ensure profitable growth and market leadership in Singapore.

Key Responsibilities

• Own the Singapore e-commerce P&L, driving sales, profitability, and growth across Brand.com and marketplaces.
• Lead SEM, Meta, TikTok Ads, and marketplace advertising in collaboration with the Group Marketing team to maximize ROAS, new customer acquisition, and retention.
• Develop and execute joint business plans with Singapore brand partners including trade deals, co-marketing, and campaign activations.
• Plan and execute monthly / quarterly campaigns aligned with Singapore market events (e.g., 10.10, 11.11, 12.12).
• Optimize assortment, pricing, and inventory planning to meet local demand while ensuring timely stock replenishment.
• Oversee organic and paid traffic growth by improving SEO, content strategy, and marketplace ranking.
• Collaborate with creative and digital teams to ensure timely delivery of high-quality assets tailored for Singapore audiences.
• Track and report on KPIs (revenue, ROAS, CAC, LTV, etc.) weekly to management, with actionable insights and recommendations.
• Ensure compliance with Singapore regulations (GST, PDPA, shipping SLAs) and manage cross-border operations efficiently.
• Travel to Singapore as needed for partner meetings, campaigns, and market checks.

Job Requirements

Application Questions

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