B2B Commerce Sales Manager (Modern Trade, General Trade & Trade Marketing)

About Our  Client :

A FMCG company that provides natural healthy lifestyle food products which supply, import, repack, distributes organic and healthy food products into supermarket, pharmacies, organic outlets, fruit shops and others all around Malaysia.

Job Responsibilities :

1. Sales Leadership & Team Management

Lead, coach, and guide the Modern Trade and General Trade sales teams to achieve monthly,

quarterly, and annual sales targets.

Set clear performance goals and conduct regular performance reviews, ensuring team

alignment with company direction.

Build a strong sales culture focused on execution excellence, customer relationship building,

and results.

2. Channel & Account Management

Drive growth across Modern Trade and General Trade channels by expanding product

listings, distribution, and in-store execution.

Maintain and strengthen relationships with key buyers, category managers, and distributors

to achieve win-win partnerships.

• Negotiate trading terms, pricing, and promotional agreements in line with company strategy.

Identify and onboard new business opportunities and accounts to expand market coverage

and category penetration.

3. Trade Marketing & Activation

Work closely with the marketing team to plan and execute trade marketing activities that

enhance brand visibility and conversion.

Strategize and implement effective in-store promotions, planograms, displays, and sampling

activities.

Manage A&P (Advertising & Promotion) budgets to ensure efficient spending and

measurable returns.

Track and evaluate trade marketing effectiveness through sales uplift, ROI, and market

feedback.

4. Sales Planning & Operations

Develop and monitor channel sales plans, ensuring alignment with overall company targets

and brand strategies.

Collaborate with supply chain and marketing teams for accurate demand planning, stock

availability, and timely execution of trade programs.

Analyze market trends, competitor activities, and category performance to guide sales

strategy and tactical decisions.

5. Reporting & Business Insights

Monitor sales performance by channel, key account, and product category to identify gaps

and corrective actions.

Offer data-driven insights and recommendations to improve sales productivity and channel

profitability.

Job Requirements :

Minimum 6-10 years of FMCG sales experience , with proven success managing both Modern

Trade and General Trade channels .

Remuneration : Up to MYR 15,000

Working Location : Selayang, Selangor

Consultant in-charge :

Kah Wai | kahwai.neoh@hunters-in.com | 012 233 3162 (WhatsApp text only)