Product Planning Assistant Manager

Job Summary

Perform product planning and strategy ranging from market research, competitive analysis, product line-up planning and new product opportunities, pricing positioning, customer survey, product development coordination and communication internally and externally with related parties towards the success launching of new products.

Responsibilities

• Compile market research and analysis for features / content, segment, competitive product, volume and pricing analysis to prepare the new product proposal.
• Prepare product concept and development documents (from introduction to official model launch) pertaining to overall product line-up and strategy including equipment level, price, volume and positioning based on market analysis.
• Coordinate and communicate internally and externally with all related parties about product information and sharing of information during product development to ensure smooth product launching and meet the project / product objective.
• Monitoring and summarizing product issues (specification, equipment level, compatibility etc.) and finding solution / countermeasure with brand principal and manufacturing plant.

Qualification and Education :

Possess a recognized Degree in Business / Marketing / Engineering related fields.

Experience :

Min 4-6 years working experience in automotive field

Technical Knowledge / Skills :

In depth product knowledge, marketing analysis skills (product positioning, pricing, promotion) and market trend analysis and forecasting skills.

People Knowledge / Skills :