Senior Sales Engineer (based in Penang)

The Sales Engineer is mainly responsible for executing sales & marketing initiatives, engaging new customers and maintaining the relationship with existing accounts in order to bring in revenue for the Precision Robotics Business Group.

Job Responsibilities

• Identify key customers and build network towards Industrial Automation & Component related fields.
• Building and maintaining a healthy sales pipeline, through prompt updating of opportunities management tracking and account development planning.
• Develop new customer accounts through sales and marketing activities.
• Supporting any marketing related activities to improve the presence and customer knowledge of PBA’s Products.
• Providing customer feedback to Business Group management.
• Any other duties as assigned by supervisor.

People Requirements

Company Overview

PBA Group (PBA : Platform for Bots and Automation) is a regional robotics and automation company founded in 1987. We specialize in precision and general robotics, offering turnkey automation solutions across industries, including Warehouse Automation, Factory Automation, Motion Control, and Direct Drive Technology. With over 30 companies in 10 countries and more than 500 employees, we focus on Southeast Asia and empower partners through technology, education, community, and talent platforms. For more information, visit

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