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Marketing Manager (Mandarin Speaker) Forex / FinTech

Marketing Manager (Mandarin Speaker) Forex / FinTech

Zeal GroupKuala Lumpur, Kuala Lumpur, Malaysia
30+ hari lalu
Penerangan pekerjaan

Zeal Group Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Zeal Group Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

3 days ago Be among the first 25 applicants

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This range is provided by Zeal Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

MYR8,000.00 / yr - MYR10,000.00 / yr

Award - The Best FinTech Trading Platform of The Year 2019.

Zeal group of companies (collectively Zeal Group) is a business portfolio of the parent company Zeal Holdings Limited, comprising regulated financial institutions and fintech companies specializing in multi-asset liquidity solutions in regulated markets backed by proprietary technology.

We are a people-focused business and our team of 400+ professionals globally is dedicated to maximizing the success of our employees and customers. With a global presence in 12 countries across Asia, the Middle East, & Europe with 22 offices internationally. The estimated monthly trading volume in an average of USD 100B executed by 100,000 retail investors, professional traders, and financial institution clients.

Job Responsibilities : -

Your primary responsibilities, but not limited to :

  • Plan, execute and track marketing projects such as content marketing, email marketing and social media marketing
  • Build and maintain social media presence in China
  • Oversees the acquisition efforts of the performance marketing function in China
  • Develop and initiate marketing and promotional campaigns
  • Execute plans to drive website traffic, lead acquisition and improve conversion
  • Identify industrial forums, communities and affiliate sites, create contents on these mediums on a regular basis
  • Responsible for the success, volume and costs of Baidu ads (desktop +mobile web +mobile apps, Display, Search, Native), WeChat, websites, Weibo, Baidu Tieba, Mobile Ads and other paid advertising channels in China
  • Work with designer to create landing pages, advertising materials and marketing collaterals
  • Monitor and listen actively on Social community to analyze engagement, reach, comments, and sentiment
  • Supervising China paid media strategies creation
  • Ensure all marketing materials are delivered to a high standard, across a range of digital channels, within the deadline
  • Develop tracking and monitoring system to ensure KPIs are meeting targets, conduct analysis and learnings from data and reports

Requirements

  • Must have minimum of 5 years' work experience in China Marketing
  • Advanced knowledge in Baidu ads, WeChat, Banner ads, Weibo, Baidu Tieba, Mobile Ads, AppsFlyer
  • In-depth knowledge in various marketing platforms, channels, SEO, CRM software and best practices, including social, digital, and email marketing in China
  • Experience in implementing and optimizing paid social campaigns and Google Ad-words campaigns
  • Highly creative with excellent analytical abilities to analyze metrics and create reports
  • Strong understanding of paid media channels, and current on new tools and methods to build a program at scale
  • Excellent verbal, written communication and presentation skills in English and Chinese (Mandarin)
  • Ability to organize information in a high-level way to Can-do mentality, highly determinate to succeed in a fast-paced environment

    • Benefits

  • Optical
  • Miscellaneous allowance
  • Medical
  • Free flow F&B
  • Smart casual attire

    • Seniority level

    Seniority level

    Mid-Senior level

    Employment type

    Employment type

    Full-time

    Job function

    Job function

    Marketing

    Industries

    Non-profit Organizations and Primary and Secondary Education

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