Senior Executive - Marketing (Events & Campaigns)

Senior Executive - Marketing (Events & Campaigns)

As a key member of the marketing team, the Senior Executive – Marketing will design & execute strategic marketing initiatives that enhance the mall’s brand presence, drive footfall, and support tenant success. This role focuses on three core areas : Campaigns , Events & Festive Celebrations , and Tenant Relations .

Key Responsibilities

• Lead the development and execution of innovative, results‑driven marketing campaigns—both on‑site and off‑site—that align with the mall’s branding and commercial goals.
• Design and implement partnerships, internal promotions, and thematic campaigns to boost customer engagement and brand visibility.
• Plan and manage the end‑to‑end customer journey for mall events and festive activations, ensuring a seamless and engaging experience.
• Act as the main liaison for external parties seeking to host events within mall spaces, including reviewing proposals and ensuring alignment with mall standards.
• Collaborate with vendors, creative teams, and internal stakeholders to deliver high‑impact events that attract and retain shoppers.
• Serve as the primary marketing liaison for tenants, offering strategic consultation to enhance their marketing effectiveness.
• Review and support tenant event proposals, ensuring alignment with mall branding and promotional calendars.
• Foster strong tenant relationships through collaborative marketing efforts and joint campaigns that drive mutual success.

Job Requirements

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