Define and manage end-to-end UI / UX for various products across multiple projects.
Plan and conduct user research and competitor analysis to gather insights through data analysis and qualitative feedback.Conduct usability testing to inform and guide the design process.
Translate ideas into user flows, wireframes, mockups, and prototypes to deliver intuitive user experiences.
Collaborate with and present design decisions to Product, Engineering teams, and stakeholders / management for feedback and alignment.
Mentor junior UI / UX designers and introduce workflow improvements to enhance the overall efficiency of the UI / UX team.