EXECUTIVE - BRAND COMMUNICATION

Requirements:

• Candidate must possess at least Diploma/Degree in Mass Communications (Public Relations, Interpersonal Communications or Advertising) or related fields.Requires at least 1 or 2 years of working experience in similar or related roles.Able to communicate (verbally & written) in Mandarin, Bahasa Malaysia & English.Strong team player who is able to work under pressure.Proactive, creative & good personality.Thorough experience in new media with high affinity to social media topics.Possess good written and presentation skills, as well as strong interpersonal skills.

Responsibilities:

• Responsible to plan & execute all digital and offline branding initiatives, including regional and local brand & event-based campaigns especially for Chinese market.Prepare corporate communications materials (mainly for Mandarin-speaking audiences) which include writing, editing and proof reading for internal and external stakeholders.To build media relations (mainly Chinese media) via media relations programme and media visit with the objective of achieving media exposure.Establish and maintain close contact or good rapport with related agencies (both Government and NGO) in order to prospect for new or more branding opportunities.Conduct market research & monitor PR and social trends and relevant industry news to ensure our approach is up to date.Assist to handle administrative matters related to brand communications and prepare documents according to the superior's requirement.Assist superior in the coordination of brand communication mergers or acquisition.