[Publishing Center] Social Media Specialist, Malaysia 吉隆坡 互联网 / 电子 / 网游 - 市场 发行岗位

(Publishing Center) Social Media Specialist, Malaysia

1. MLBBMY Full-Channel Social Media Management- Drive end-to-end operations : content planning → production → posting → analytics.- Utilize commercial ad tools to achieve follower targets by month and T / A reach targets by campaign.- Execute campaign-specific social content & social activation for key initiatives, including livestream content, offline production content and community reward activities etc.- Provide agile support for regional social media trend observation and user insight integration.- Oversee all official social channels & manage moderator teams.2. Data-Driven Optimization- Monitor content performance (ROI, CPM, engagement, conversion), conduct rapid test-learn-adapt cycles, and identify high-efficiency key actions (e.g., viral local content formats).3. End-to-End Project Ownership- Own complex social events and social media metrics, manage vendor quality / cost, and mitigate risks.(e.g., PR crises triggered by cultural / religious sensitivities)

1. Must-Have Experience- 3+ years in game localization marketing or content marketing, with proven success in SEA(Malaysia preferred) market campaigns.- Portfolio showcasing : - Integrated campaigns blending social media channels (TikTok, influencers, live events).- Data-informed pivots that lifted campaign results (e.g., improved CTR, CPM, engagement, or ROI).- Crisis management in high-pressure environments (e.g., player backlash, cultural missteps).- Deep network of Malaysian partners (content vendors, KOL agencies).2. Critical Competencies- Malaysian market understanding : - Intimate knowledge of local social media ecosystem (TikTok trends, Facebook communities, emerging platforms).- Awareness of cultural / religious sensitivities and gaming regulations.- MOBA / competitive gaming expertise : Understanding of player motivations, esports cycles, and content trends. Passion for MOBA.- Collaboration agility : Navigate time zones and cultural gaps to align global / regional stakeholders.- Resilient results-focus : Deliver under tight deadlines and unexpected challenges.3. Language Requirements- Essential : native Bahasa Melayu + professional English fluency.- Plus : Basic Mandarin (to liaise with HQ team)

#J-18808-Ljbffr