General Manager

General Manager – F&B (Coffee Focus) | Malaysia

Kuala Lumpur

We're searching for a

General Manager (Country Head)

to lead the Malaysia business of a fast-growing

international F&B chain with a strong coffee focus

This is a senior leadership role with full

P&L responsibility

, charged with scaling operations, driving new store openings, and strengthening brand presence in Malaysia. With 7 stores already open and 6 more leases secured, the business is entering a

rapid expansion phase

and requires a

local leader

to own growth on the ground.

Key Responsibilities

• Lead

end-to-end Malaysia operations

with full

P&L accountability

store rollout and expansion

, ensuring consistent execution and operational excellence.

marketing and growth strategies

tailored to the Malaysia market.

high-performance team

, setting the tone for culture and standards.

improvement initiatives

across operations, customer experience, and processes.

Candidate Profile

, ideally with strong exposure to

coffee chains, QSR cafés, or multi-outlet food concepts

multi-store leadership, store expansion, and brand building

P&L ownership

and delivering growth in fast-scaling environments.

coffee-led F&B brands

in Malaysia or SEA is highly valued.

people leader

, capable of motivating teams and leading by example.

hunger for success

beyond just a paycheck.

If you have

coffee or F&B chain leadership experience

and are ready to take on a market head role with full accountability, I'd love to connect.

DM me directly for a confidential discussion.

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