Head of Commercial Strategy & Channel DevelopmentUnilever • Malaysia, Malaysia
Head of Commercial Strategy & Channel Development
Unilever • Malaysia, Malaysia
4 hari lalu
Penerangan pekerjaanJOB PURPOSE : The Commercial Strategic & Channel Development Head is the strategic engine for the category, driving both current performance and future expansion by linking brand strategy with commercial execution. You will be the expert on your category's holistic market opportunity including market dynamics, competitive landscape, and price & promotional effectiveness and identification and sizing of untapped white space and new commercial channels (e.g., HoReCa, Corporate, Leisure).This role involves leading the integrated business planning cycle, shaping demand forecasts, developing winning go-to-market strategies for both established segment and newly developed channels and managing the trade investment budget to deliver on both top-line sales and bottom-line profitability. You will work in a highly cross-functional environment, collaborating closely with Brand, Finance, Supply Chain, and Customer Development teams to ensure flawless planning and execution. By championing a high-performance culture, you will develop a team of strategic thinkers and commercial experts to secure our long-term success. KEY RESPONSIBILITIES : Strategic Planning & Commercial Leadership Lead the annual Integrated Business Planning (IBP) process by conducting comprehensive 6P analyses (incorporating channel-specific dynamics) to identify key category insights and opportunities across all channels. Develop the annual Category Development plan, translating brand objectives into a clear commercial strategy and execution roadmap for core channels and emerging channels. Spearhead the development of Joint Business Plans (JBPs) with key retail partners and establish Strategic Partnership Frameworks for priority new channel accounts to drive mutual growth. Prepare and deliver compelling presentations for key business processes, including quarterly cascades to the Customer Development (Sales) team and strategic alignment meetings with leadership, detailing channel investment priorities and white space progress. White Space & New Channel Development Identify, size and prioritize white space opportunities and developing compelling business cases for market entry Design the Go-to-Market strategy for new channels, defining the service models, pricing structures and product portfolio Manage the end-to-end process for new channel pilot testing and phased scaling, establishing commercial objectives and success metrics. Demand Forecasting & Financial Management Drive the demand planning process by developing forward forecasts based on primary / secondary sales data and Nielsen market trends for both established and new channels. Provide robust analysis and justification for promotional uplifts, ensuring accurate baseline forecasting in partnership with the Demand Planning team. Lead the development of Business Cases (BCs) for all trade activities, providing critical inputs on incremental sales (iGSV) and trade spend (iTTS) based on price elasticity and ROI analysis. Manage the category's Trade Term Spend (TTS) budget, allocating investment across core retail and strategic new channel development to ensure expenditure is aligned with the strategy and delivering maximum return on investment. Go-to-Market & New Product Launch Excellence SKILLS : Data Analysis : Strong analytical skills with a proven ability to interpret market data, internal sales data (primary / secondary), and shopper insights to make informed recommendations. Financial Acumen : Solid commercial understanding with experience in budget management (specifically trade spend / TTS), business case development, pricing analysis, and understanding a product's P&L Demand Forecasting : Proficiency in the fundamentals of sales forecasting and demand planning, including understanding base sales and promotional uplifts. Advanced Excel : Essential proficiency in Microsoft Excel, including pivot tables, v-lookups, charting, and building complex formulas for data analysis Presentation Skills : Strong ability to use Microsoft PowerPoint to synthesize complex information into clear, persuasive, and professional presentations for various audiences. Core Competencies Strategic Thinking : The ability to see the bigger picture, connect disparate data points, and translate insights into actionable, long-term category and channel strategies. Stakeholder Management & Influence : Excellent cross-functional collaboration skills. A proven ability to work with and influence diverse teams, including Brand, Sales, Finance, and Supply Chain, to achieve common goals. Communication : Superior verbal and written communication skills. Must be able to articulate complex ideas clearly, justify recommendations logically, and present confidently to both internal leadership and external retail partners. Project Management : Strong organizational skills with the ability to manage multiple projects simultaneously—from new product launches to promotional campaigns—while adhering to strict timelines. Problem-Solving : A proactive and results-oriented mindset with the ability to identify potential issues, analyze root causes, and develop effective solutions independently. EXPERIENCES & QUALIFICATIONS : Bachelor’s Degree in Business, Marketing, Finance, or related field A minimum of 8-10 years of relevant experience in the FMCG (Fast-Moving Consumer Goods) industry is essential. Proven experience in Trade Marketing / Category Management / Customer / Channel Development / Sales or Key Account Management / Brand Management with strong commercial exposureA company that celebrates joy, innovation, and purpose—We create extraordinary careers, just like our ice cream creates extraordinary moments. As publicly announced, Unilever will separate its Ice Cream business which is expected by the end of 2025. This role will transfer to the new Ice Cream company. Your application will be reviewed against our requirements, and we will be in touch shortly after the closing date to provide you with an update on the status of your application.
#J-18808-Ljbffr
Buat amaran kerja untuk carian ini
Head Of Commercial • Malaysia, Malaysia
Pekerjaan berkaitan
)
Strategic Partnerships Manager
Axi • Malaysia, Malaysia
A global financial services provider is seeking an experienced Partner Manager to improve performance and partner experience across the entire partner lifecycle in Malaysia.The ideal candidate will...Tunjukkan lagi
Kemas kini terakhir: 10 hari yang lalu • Dinaikkan pangkat
Strategic Partnerships Manager — Growth & Alliances
GrabTaxi Holdings Pte. Ltd. • Malaysia, Malaysia
A leading Southeast Asian superapp is seeking an Assistant Manager to oversee strategic partnerships and drive significant collaborations.
You will lead initiatives, manage relationships, and presen...Tunjukkan lagi
Kemas kini terakhir: 2 hari yang lalu • Dinaikkan pangkat
Business Development Manager (KOL)
Hyphen Connect • Malaysia, Malaysia
Built by traders for traders, the platform emphasizes.It caters to a wide range of crypto participants — from active retail traders to seasoned professionals — while maintaining strong compliance a...Tunjukkan lagi
Kemas kini terakhir: 25 hari yang lalu • Dinaikkan pangkat
Business development manager(medical devices)
BSI Companies • Malaysia, Malaysia
We exist to create positive change for people and the planet.Join us and make a difference too! • •Business stream : • • Regulatory Services (Med Dev)- future talent pipeline • •Position : • • Business Devel...Tunjukkan lagi
Kemas kini terakhir: 30+ hari yang lalu • Dinaikkan pangkat
Account Manager / Business Development Manager (Chinese Speaking)
Avery Dennison • Malaysia, Malaysia
Account Manager / Business Development Manager (Chinese Speaking).Avery Dennison (NYSE : AVY) is a global materials science and digital identification solutions company that provides a wide range of ...Tunjukkan lagi
Kemas kini terakhir: 29 hari yang lalu • Dinaikkan pangkat
Strategic Transactions Leader
EY • Malaysia, Malaysia
A global professional services firm in Malaysia is seeking an Experienced Manager in their Strategy and Transactions team.
This role involves leading teams in financial analysis, business valuation,...Tunjukkan lagi
Kemas kini terakhir: 2 hari yang lalu • Dinaikkan pangkat
Manager - RISQ (Business Partner, Chief of Staff)
PwC Malaysia • Malaysia, Malaysia
Whether you’ve just graduated or have years of experience, this is a firm where you can learn and grow.It’s the PwC experience that stays with you as you build strong networks and make lasting frie...Tunjukkan lagi
Kemas kini terakhir: 30+ hari yang lalu • Dinaikkan pangkat
Category & Commercial Strategic Planning Lead
Unilever • Malaysia, Malaysia
Category & Commercial Strategic Planning Lead page is loaded.Category & Commercial Strategic Planning Lead.Postuler locations Unihome Malaysia Office time type temps plein posted on Offre publiée i...Tunjukkan lagi
Kemas kini terakhir: 30+ hari yang lalu • Dinaikkan pangkat
Strategic Planning & Performance Lead, Corporate Banking
Sumitomo Mitsui Banking Corporation Malaysia Berhad • Malaysia, Malaysia
A leading financial institution in Malaysia seeks a VP / Director of Business Planning for Corporate Banking.The role includes enhancing department planning, performance management, and driving opera...Tunjukkan lagi
Kemas kini terakhir: 13 jam yang lalu • Dinaikkan pangkat • Baharu!
Business Development Manager - Indirect Channels (Malaysia)
Atlas Copco Group • Malaysia, Malaysia
Business Development Manager - Indirect Channels (Malaysia).Business Development Manager - Indirect Channels (Malaysia).Business Development Manager - Indirect Channels (Malaysia).Business Developm...Tunjukkan lagi
Kemas kini terakhir: 30+ hari yang lalu • Dinaikkan pangkat
Business development manager(medical devices)
BSI • Malaysia, Malaysia
Business development manager (medical devices).Location : Japan / South Korea / Malaysia (home based).Report to : APAC Commercial Director.
Business stream : Regulatory Services (Med Dev) - future tale...Tunjukkan lagi
Kemas kini terakhir: 30+ hari yang lalu • Dinaikkan pangkat
Strategy and Transactions, Manager
EY • Malaysia, Malaysia
Our Strategy and Transaction (SAT) team works with clients to manage their capital agenda to drive competitive advantage and increased returns.
As part of a global team of 10,000 professionals in 10...Tunjukkan lagi
Kemas kini terakhir: 30+ hari yang lalu • Dinaikkan pangkat
Senior Business Development Manager - SEA
Traveltechessentialist • Malaysia, Malaysia
Senior Business Development Manager - SEA.Multiple Verticals : Event Ticketing, Travel OTAs, Airlines & More.Location : Hong Kong, Taiwan or Malaysia.
Language Requirements : Fluent Mandarin Chinese (M...Tunjukkan lagi
Kemas kini terakhir: 20 hari yang lalu • Dinaikkan pangkat
Business Development Manager
MICOUS Limited • Malaysia, Malaysia
MICO WORLD is a global Internet company leading the social entertainment industry — home to innovative platforms like MICO, YoHo, TopTop, and SUGO.
With 200+ million registered users across 150+ cou...Tunjukkan lagi
Kemas kini terakhir: 30+ hari yang lalu • Dinaikkan pangkat
Business Development Manager
LexisNexis Risk Solutions • Malaysia, Malaysia
Business Development Manager, Malaysia • • • •About our Team • •LexisNexis Legal & Professional, a division of RELX, is a global leader in providing information-based analytics and decision tools for pro...Tunjukkan lagi
Kemas kini terakhir: 30+ hari yang lalu • Dinaikkan pangkat
Strategic HR Manager : Talent, Development & Culture
KK Supermart • Malaysia, Malaysia
A prominent retail organization in Malaysia is seeking a Strategic HR Manager responsible for developing HR strategies that align with business objectives, focusing on Talent Acquisition, Learning ...Tunjukkan lagi
Kemas kini terakhir: 7 hari yang lalu • Dinaikkan pangkat
Business Development Manager
Monroe Consulting Group • Malaysia, Malaysia
Monroe Consulting Group Malaysia, an executive recruitment firm, is partnering with a leading manufacturer of high-end nutraceutical ingredients and health supplements to hire a Business Developmen...Tunjukkan lagi
Kemas kini terakhir: 27 hari yang lalu • Dinaikkan pangkat
Head of EPC Alliances - AP
Rockwell Automation (USA) • MY
Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile.
With more than 28,000 employees who make the world better e...Tunjukkan lagi
Kemas kini terakhir: 30+ hari yang lalu