Content Creator

1. Strategic Storytelling and Content Creation

• Be the face of the brand, creating TikTok / Reels content daily that connects, entertains, and builds community.
• Transform product launches, behind-the-scenes footage, customer reactions, and company challenges into captivating stories that make our audience feel like they’re part of the brand's journey.
• Don’t just create—test. Experiment with different angles, hooks, and formats to continuously refine what works best.
• Stay ahead of trends, but also create them—injecting originality into your content instead of just copying what’s already out there.
• Develop compelling hooks and captions that immediately grab attention and drive engagement.

2. Collaboration and Planning

• Work closely with our graphic designer to ensure that social media content is visually cohesive and on-brand.
• Manage the social media content calendar, ensuring a consistent posting schedule while keeping room for reactive, trend-based content.
• Contribute ideas for larger campaigns, collaborations, and viral marketing stunts to push the brand's social presence further.

3.Analytics and Continuous Improvement

• Track and analyse content performance—not just views, but real engagement—to understand what resonates and improve future content.
• Bring a test-and-learn mindset to everything you create—iterating, optimising, and scaling winning content formats.
• Be proactive. If something’s not working, don’t wait—figure out what needs to change and take action.

4.Additional Duties :

• Support TikTok live sessions and live selling events.
• Assist with other ad-hoc content projects as needed.

Apply now at https : / / my.hiredly.com / jobs / jobs-malaysia-hiredly-x-job-content-creator]

Requirements :

• A natural storyteller—you know how to turn ordinary moments into engaging, viral-worthy content.
• Fluent in TikTok and Instagram trends, understanding what makes content go viral.
• Strong video editing skills, proficient in CapCut or Adobe Premiere Pro.
• Confident on camera—you don’t just record, you perform and connect with the audience.
• Creative thinker with an experimental mindset—you constantly test and refine different hooks, angles, and formats.
• Strong written communication skills—you know how to craft captions that enhance your videos.
• Fluent in English, with proficiency in Malay. Mandarin is a plus.
• Self-driven and resourceful—you don’t wait to be told what to do, you find ways to make an impact.
• Comfortable working in a fast-paced, ever-evolving environment.