Content Specialist

About GrowthOps Asia is a marketing transformation solutions provider known for delivering high-impact digital experiences. Across Asia, we offer a diverse array of technology, user experience, creative, consulting and marketing professionals that work as a collaborative team to help build, launch, and grow brands across digital platforms. We help businesses and brands transform how they go to market in Asia by integrating digital-first strategy, design and technology. We believe in unforgettable outcomes. Put simply, we don’t just help our clients to grow - we help them to grow unforgettable.

About your new role!

Responsibilities

• Create SEO-optimised content tailored for diverse markets, including Singapore and Malaysia, aligned with clients\' business objectives.
• Review, optimise, and refresh existing articles to improve their ranking, performance, and relevance.
• Conduct keyword research to develop content plans that attract organic traffic and generate leads.
• Edit and improve content directly - you won’t hesitate to jump in and fix copy when needed.
• Own the entire content workflow : from brainstorming, briefing, editing, revising, and publishing to performance reporting.
• Understand the business needs and pain points of both clients and their potential customers to tailor content strategies.
• Monitor the performance of both client blogs and GrowthOps\' blog, providing detailed analysis and actionable insights.
• Track the competitive landscape within your target markets to stay ahead of trends and opportunities.
• Evaluate and prioritise content projects based on their growth potential and business impact.
• Collaborate with technical SEO experts and account managers to align content initiatives with broader client strategies.
• Maintain up-to-date knowledge of the latest SEO, AI, and content marketing developments, implementing adjustments to workflows and processes as needed.

What we’d love to see from you

GrowthOps Asia is part of the GrowthOps network, offering opportunities to learn and work on exciting projects with talented people from other agencies within our group. We have creative workspaces in Hong Kong, Singapore, Kuala Lumpur and Manila. GrowthOps is committed to providing an accessible and inclusive workplace for all employees.

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