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Creative Lead

Creative Lead

Plus Studio & Marketing CommunicationKuala Lumpur, Kuala Lumpur, Malaysia
9 jam yang lalu
Penerangan pekerjaan
  • The Creative Lead oversees the Creative department by hiring, training, and mentoring staffs.
  • Establish Creative department standards for production, productivity, quality of all the artwork / output material.
  • Ensure team adheres to current processes, identifies opportunities for improvement, and proposes and creates processes and tools to support design operations
  • Collaborate with internal Marketing team in creating marketing plans and aligning team priorities with business objectives so that high-quality artwork is delivered on time and on budget.
  • Develop art direction / creative approaches, styles, and techniques for the team.
  • Analyze market trends, consumer needs, and the competitor landscape, and work together with Marketing team to track campaign performance.
  • Responsibilities

    • Work with entire Creative team on creative art direction to elevate innovation and establish a unified brand look and feel across all the marketing campaigns and initiatives.
    • Conceptualize campaign vision, harnessing original graphics, content copy, website content, social media, and other marketing materials.
    • Develop creative briefs based on ideas from brainstorming sessions, with direction, schedules, and deliverables for the creative team.
    • Work together with traffic controller to delegate projects to designers and oversee storyboards.
    • Obtain Marketing team approval of final layouts, storyboards, and illustrations; encourage members to provide feedback; and respond to internal commentary and requests.
    • Oversee presentation of final concepts and coordinate production and dissemination for cross-departmental use.
    • Qualifications

    • Experience as a creative marketing manager / art director
    • Experience in web development
    • Experience in video productionDemonstrable experience in leading and managing a team, fostering collaboration, and driving results.
    • Hands‑on experience with logo design, typography, color, web layout design, print production, image selection, and website design
    • Proficient use of Photoshop, Illustrator, or other visual design and wireframing tools; demonstratable graphic design skills with a strong portfolio.
    • Proficiency in digital marketing platforms, including social media management tools, marketing automation software, and web analytics.
    • Excellent written and verbal communication skills, with the ability to create compelling content and effectively convey marketing messages.
    • Solid knowledge of photography and video production.
    • Seniority level

      Seniority level

      Mid‑Senior level

      Employment type

      Employment type

      Full‑time

      Job function

      Job function

      Marketing and Sales

      Industries

      Advertising Services

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