AVP, Marketing Analytic Analyst, Emerging Enterprise

Company: 2201 United Overseas Bank (Malaysia) Bhd

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific Europe and North Asia we operate through our head office in Singapore and banking subsidiaries in China Indonesia Malaysia and Thailand as well as branches and offices. Our history spans more than 80 years. Over this time we have been guided by our values Honorable Enterprising United and Committed. This means we always strive to do what is right build for the future work as one team and pursue long-term success. It is how we work consistently be it towards the company our colleagues or our customers.

Job Description

1) Support EE Business via Business/Portfolio Analytics to realise and maximise customer value through the use of decision modeling and
customer analytics
2) Work with product / portfolio management to support product and portfolio on initiatives such as- marketing campaigns product
programmes pre-campaign analyses performance metrics etc
3) Identify and highlight trends and opportunities for sales and services based on periodic review of customer analytics marketing models
campaign results and other relevant customer/product information
4) Develop implement and validate predictive models exploratory data analysis / mining or other analyses across the Customer Life Cycle:
market segmentation acquisition activation relationship management cross-selling up-selling retention and winback
5) Generate regular portfolio reports for senior management segment channel and marketing etc

Additional Requirements

Be a Part of the UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidates age race gender color religion sexual orientation physical or mental disability or other non-merit factors. All employment decisions at UOB are based on business needs job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process please inform us when you submit your online application.

Apply now and make a Difference

Required Experience:

IC

Employment Type : Full-Time
Experience: years
Vacancy: 1