Senior Brand Manager
Join Colgate-Palmolive, a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
Job Details
- Location : Selangor, Malaysia
- Seniority level : Not Applicable
- Employment type : Full-time
- Job function : Marketing and Sales
- Industries : Manufacturing
Overview
As the Senior Brand Manager, you will lead the development and commercialization of end-to-end marketing strategies that deliver successful share, sales and profit targets for your assigned portfolio for the Colgate-Palmolive brands in the South ASEAN Hub (SAH), comprising Malaysia, Singapore, Indonesia & Brunei.
Strategy & Planning
Development of Brand / Category Strategy - driving Brand Growth Plan in accordance with Category landscape and consumer / brand fit.Development of the Brand Experience calendar across different parts of the marketing funnel & managing advertising budgets.Delivering the top line & bottom line targets
Align on key issues and drivers for the country in Business Planning Meeting.Identify issues and barriers affecting implementation of brand projects and formulate action plans based on identified solutions.Recommend brand promotional / merchandising programs and assess how advertising practice activities deliver category goals.Ensure plans are implemented with excellence on the ground.Manage the development of ‘path to purchase’ plans—e.g., brand activation, PR, or other initiatives including post‑campaign analysis.Partner with the eCommerce team to implement Brand Activation programmes as part of Mega & BAU Campaign planning.Partner with Trade Marketing / Sales team to build strategic initiatives for category management and growth in an omnichannel environment.Have working knowledge of brand P&L—and understand the levers available to drive net sales, margin and operating profit.Communication Development & Media Management
Drive insight identification and translate insights into effective creative briefing documents.Ensure Project Briefs are translated into inspiring and relevant IMC communication while tracking performance and course‑correcting where necessary.Work closely with regional and global teams for alignment.Plan media across the marketing funnel, optimizing for performance across Attention, Consideration, Purchase and Loyalty.New Product Launch
Present launch rationale to senior management and cross‑functional teams.Coordinate New Product Launches and re‑launches, in conjunction with Supply Chain, Finance and Sales.Required Qualifications
Hold a degree in Marketing or a business-related course.Minimum seven (7) years of brand management experience within an FMCG environment.Digital savvy—knowledge of digital strategies and trends, experience with e‑platforms and digital agencies with proven results.Data savvy—knowledge of analyzing Retail Audit, Consumer Panel, Brand Health Tracker and Media data KPIs for strategic recommendations.Self‑starter who can work well both independently and across multi‑level stakeholder groups.Possess solid understanding of digital ecosystems and brand communications, deployable into eCommerce platforms.Strikes the right balance of demonstrating consistent brand passion with objective, fact‑based decision‑making.Strong articulation & presentation capabilities.Strong learning ability and creative thinking.Our Commitment to Inclusion
Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law. Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.
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