Sales Development Representative

Anchanto – Federal Territory of Kuala Lumpur, Malaysia

Business Development Representative (BDR) – Malaysia

NOTE: Not accepting applicants who need Visa sponsorship to work in Malaysia.

The Role
Anchanto Malaysia is seeking a proactive, organized, and creative Business Development Representative (BDR) who will manage full‑funnel outreach—from outbound and inbound lead generation to event‑driven marketing and campaign coordination. This is a non‑closing role focused on activating opportunities and driving commercial visibility in the Malaysia market.

Responsibilities

• Sales Development (Inbound & Outbound)
• Execute outbound prospecting campaigns (lost leads, cold outreach, sequences).
• Qualify and engage inbound leads across multiple touchpoints (web, events, referrals).
• Apply ENCHANT Methodology based on Challenger Sale, and BANT qualification framework.
• Book meetings with qualified decision‑makers and warm leads for sales.
• Maintain accurate tracking of pipeline activities in CRM (HubSpot or equivalent).
• Event & Campaign Activation
• Identify relevant industry events and coordinate with the sales team for participation.
• Assist with planning, logistics, and follow‑up for internal and external events (e.g., eTail, eCommerce Expo).
• Collaborate with industry bodies to co‑host events or distribute EDMs.
• Marketing Coordination
• Work with the marketing team to align campaigns with target accounts and outbound efforts.
• Help localize global marketing content for Malaysia (emails, landing pages, collaterals).
• Track performance of local paid campaigns and provide feedback to improve lead quality.
• Own feedback on content for landing pages, digital campaigns, and local website branding.
• Market Intelligence & Lead Research
• Research and enrich contact lists for prospecting (decision‑makers, partners).
• Monitor competitor activity and trends across eCommerce, retail, and logistics.
• Share insights with commercial and marketing teams to inform positioning.
• Collaboration & Reporting
• Report weekly on pipeline activity, meeting conversion rates, and campaign effectiveness.
• Coordinate internally across sales, partnerships, and marketing to ensure outreach is aligned with business priorities.

Qualifications

• 4+ years of experience in Sales Development, Business Development, or a similar role (preferably in B2B SaaS, eCommerce, logistics, or supply chain technology).
• Proven experience with lead generation, outbound prospecting, and cold calling.
• Strong understanding of CRM tools and lead management processes.
• Clear evidence of results in:
  • Outbound prospecting
  • Designing sequences
  • Writing short/medium‑form content
  • Using LinkedIn and social media for business development
• Excellent verbal and written communication skills.
• Ability to work independently and manage multiple tasks effectively.
• Strong analytical skills with ability to assess sales data and improve outreach strategies.
• Experience in handling objections and qualifying leads for software solutions is a plus.

Key Performance Indicators (KPIs)

• Meetings Booked (Irrespective of Channel)
  • Number of qualified discovery meetings scheduled for the sales team (weekly/monthly target).
• Lead Qualification Rate (Inbound/Outbound)
  • Percentage of leads qualified and moved to opportunity stage.
• Outbound Activity Volume
  • Number of sequences, outbound emails, LinkedIn messages, and cold calls made.
• Meeting Conversion Rate
  • Ratio of MQLs/SQLs successfully converted into meetings.
• CRM Hygiene & Data Accuracy
  • Consistency and accuracy of updates and tracking in CRM (notes, tags, statuses).
• Marketing & Campaign Coordination
  • Event-Driven Lead Generation
    • Number of leads sourced or engaged through events, webinars, or partner activations.
  • Event Participation ROI
    • Number of meetings, MQLs, or SQLs generated per event (tracked against each activation).

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Sales and Business Development

Industries

Technology, Information and Internet

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