Senior Digital Marketing Executive

Job Responsibility

Create and implement innovative social media marketing strategies across multiple platforms to enhance brand awareness, follower growth and contribute to business objectives.

Analyze market trends, customer insights, and competitive activities to strategically inform and adjust marketing strategies.

Design and manage paid social media campaigns to generate high-quality traffic and leads.

Craft engaging social media copy and creative assets for both organic posts and paid advertisements.

Ensure all website content is optimized for Search Engine Optimization (SEO) to improve organic search rankings and drive qualified traffic.

Stay updated on digital and industry trends, algorithm changes, customer insights and competitor activities to refine strategies and maintain a competitive edge.

Work closely with the creative team to produce engaging, on-brand visual and video content suited for each platform’s audience.

Analyze campaign performance using data-driven insights, preparing and presenting regular reports to extract actionable insights and identify opportunities for optimization.

Job Requirements

Proficiency in written and verbal English and Mandarin.

Possess at least Bachelor’s Degree in Marketing, Digital Marketing, Mass Communications or a related field.

Minimum 5 years of proven experience in digital marketing, demonstrating expertise in lead generation and paid media campaigns.

Excellent analytical and problem-solving skills, with the ability to interpret data and derive actionable insights.

Proficiency in digital advertising platforms for leads generation, including Meta Ads (Facebook / Instagram), TikTok Ads, LinkedIn Ads & Google Ads.

Ability to generate innovative ideas and translate them into engaging digital content.

Experience with design and video editing tools is an advantage.

Proactive, committed, organized, creative with strong communication, interpersonal and presentation skills.

Job Benefits

Annual Leave

EPF

Health Insurance

Medical Leave

SOCSO

#J-18808-Ljbffr